Lead: In 2116, the first online celebrity papi sauce experienced the ups and downs of explosion, huge investment and being "broken up" by logical thinking. Now the popularity of papi sauce has passed, is it possible for online celebrity's economy to suddenly emerge in 2117? What will be the future of online celebrity's economy?

About "The popularity of papi sauce has passed, where is the future of online celebrity economy?" This question, Xiao Bian compiled the answers from users from multiple sources for everyone to understand more comprehensively.

1. Wonderful answer:

In the era of deep experience, online celebrity no longer assumes the role of "salesman" in the traditional sales process, and blindly tells the advantages and characteristics of products. This way is not only not conducive to product sales, but also harmful to online celebrity's own influence; Online celebrity should assume the role of "user body double", feel the quality of products on the spot for users, and then pass this experience to users truly, so that users can know the quality of products even if they are not on the spot, and promote the realization of consumers' "buying well". Only in this way can online celebrity's economy continue to exert its energy in the future consumption upgrading era, only in this way can online celebrity's influence be continuously enhanced, only in this way can online celebrity continue to establish a benign interaction with users, and only in this way can the realization of online celebrity's economy be more logical and natural. In addition to in-depth experience, online celebrity's economy should continue to expand product types. With the arrival of the new consumption era, it is obvious that relying solely on this model can no longer meet the needs of users. online celebrity's economy wants to play a greater role, and online celebrity people need to establish their own brands. Through this rational return, online celebrity's economy can re-examine and sort out its own development model, and its natural and organic connection with the Internet enables it to quickly adjust and adapt to this development trend. Through the divergence from deep experience and the expansion of different product types, online celebrity economy may be able to find fertile soil for online celebrity's economic development in the new market environment and obtain new development.

2. Wonderful answer:

Papi sauce is only a pioneer, and online celebrity's economy will come soon. Twenty years ago, the media all over the world were predicting what would happen to the media in the new century. Everyone agrees that "the TV station is weakened and the host leads the media". In fact, today's "online celebrity" is a replica of the "host". At that time, the mainstream of the media was television, and today it is the internet. After more than ten years of retrogression, CCTV hosts are full of stars, and several calendars can be published every year. CCTV's advertising revenue has been renovated every year, and there are endless winners, and big shorts are the monument at that time. Now the network gradually dominates the media, and it is sweeping. However, our "online celebrity" can't be compared with the host at that time, and a good "papi sauce" can't satisfy the network. Nowadays, it is a fast consumption mode, but there is a shortage of excellent talents, so there is a shortage of "Papi" and a pile of "online celebrity" to make up for it. A large number of handsome men and beautiful women are selling cute on the Internet, which makes people misunderstand online celebrity. "online celebrity" has not been put together, how can online celebrity's economy come? But, after all, online celebrity's economy is a trend, and there are already "papi sauce" and other condiments, so we are not afraid of it. However, there is an urgent need for a group of high-quality "online celebrity" like the famous hosts of CCTV to have the arrival of online celebrity's economy. It's not spring that outshines others. A hundred flowers blossom in spring, and "papi sauce" is the pioneer. Hang in there! Be sure to hold on! Waiting for the big troops to rush up in suits with microphones and cameras. Online celebrity's economy is a big trend, and it's fast! Coming soon!

3. Wonderful answer:

The rise of online celebrity is accidental. They take advantage of the rapid spread of the Internet, rely on hot events, and rely on personal talents, opinions or distinctive personality labels to quickly become popular, attracting the attention of the audience and the media in a short period of time. Due to the lack of accumulation, it is difficult for online celebrity to ensure long-term and stable output, and it is even more difficult to adjust the output content according to the needs of the audience. Before the popularity of Papi sauce, a series of names such as "school grass of the country name", "Goddess of Wu Da", "Goddess of National People's Congress", "Little Grape", "Xiaoyueyue" and "Royi" seemed to have an impression, but they seemed to be unclear. However, the individuals represented by these nouns used to stir up social networks such as Tianya, Renren.com and Weibo, enjoying the online celebrity of millions of traffic. However, with the development of online celebrity's economy, the threshold for becoming a online celebrity is getting higher and higher: from the grassroots online celebrity, such as Sister Furong, who was born in 2114, to the e-commerce online celebrity, represented by models and anchors, and now to the elite online celebrity, such as papi sauce, Wang Sicong and Joker Xue, the overall performance is a significant improvement in personal comprehensive quality and professional quality. Online celebrity is also dependent on the growth of the Internet, preparing for the advantage of quickly gathering people and causing heat. In addition, with more capital entering the market, online celebrity has gradually gained more resources and channels, and the road of "star-making" seems to be not without trace. Commercial realization is actually the ultimate demand of all online celebrity, which has spawned a new industry, MCN, in recent years. In the future, online celebrity will rely on more professional MCN companies to achieve a longer-term development.

4. Wonderful answer:

"online celebrity" is different from "Red Man". In a broad sense, Red Man refers to this kind of people who have their own brands and IP; Interacting with fans is a necessary skill for celebrities. Many celebrities say that they spend at least two or three hours a day interacting with their fans on Weibo. The best red man who plays now actually knows a lot about social interaction and fan operation. Fans pay attention to celebrities, not only because of the goods, but also because of the content, or the recognition of consumption views and values. When communicating with the red man some time ago, she thought that she was not selling goods, but selling fans' dreams of becoming beautiful. Everyone's mobile APP is different. In the field of e-commerce, a large number of people need to get different things. Every red man is a representative of an attitude and a style, so everyone is personalized. How can the red man realize the content on Taobao platform today? There are talented people, hot markets, good goods, Taobao headlines, and various products to help red people do content consumption and fan incubation. As for the stores with the attributes of "Red Man", these stores can enter this system, and there are tools for fan operation, interactive marketing tools and Alibaba Pictures resources on the fan side. It will also be released on the store side, Wangpu, agency operation, etc. In terms of supply chain, Ali has the strongest docking chain supply chain. In 2116, we docked these things, and for content management, marketing, and user management, we successively made the response platform and interface. Today, we hope that through the data capabilities of the platform, we hope to bring together reds, talents and businesses.

5. Wonderful answer:

Because it takes countless big waves to become a blogger in online celebrity, first you stand out from the ordinary people, then the 34th line, then the 23rd line, and finally the 1 line online celebrity! Because academic circles are not so much competition as academic accumulation and scientific research accumulation, when your academic accumulation and scientific research accumulation reach a certain level, it basically lays your honor and status for a lifetime, and online celebrity, even a popular first-line star, is likely to end up as miserable as an ancient concubine once she falls out of favor! Because they lack other skills to survive and earn money in this circle all the year round, once they make mistakes, they may never turn over! I don't know if anyone remembers the inventor of the brushless motor. Just the day before he was executed, he succeeded in the experiment with handcuffs. Finally, the death penalty became suspended and changed indefinitely until he was finally released from prison! Online celebrity is an extremely high-risk and high-reward profession. If online celebrity's economy wants to last for a long time in the future, I think it is necessary to be steady and steady step by step, and use original works to show its ability to accumulate knowledge. If online celebrity wants to stand out from fast food, he must calm down and learn to create. Beautiful girls and handsome guys will appear every year, and the audience will get tired of it sooner or later! Look at those respected old artists, who didn't reach the height by accumulating excellent works? Now even Xifeng has become an inspirational case in many people's minds, so hard work, innovation and accumulation of works are the long-term road for online celebrity's economy.