Reference 1. Travel short videos 2. Funny short videos 3. Food short videos 4. Emotional short videos These categories are all short videos that young people like today.

1. Short video (also known as short video) is a way of Internet content dissemination, which refers to the high-frequency pushed video content that is played on various new media platforms and is suitable for mobile and short-term leisure, ranging from a few seconds to several minutes. Its content combines skills sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity, commercial customization and other themes. Because the content is short, it can be a separate film or a series of columns. With the popularization of mobile terminals and the acceleration of the network, short, flat and fast high-traffic content has gradually gained the favor of major platforms, fans and capital. By December 22, the number of short video users in China was 873 million, an increase of 1 million compared with March 22, accounting for 88.3% of the total netizens. On October 13th, 22, the Research Report on the Development of Network Audiovisual in China in 22 was released. The report shows that the number of online audio-visual users has exceeded 9 million, and the new users are mainly from low-tier cities, among which the number of users in fifth-tier cities has increased by 33.6%. Among these users, 15.2% watch short videos, 7.9% watch TV dramas and variety shows online, .7% watch live broadcasts, and .1% listen to books/Internet radio online. Short video has become the second largest network application after instant messaging, with the number of short video users reaching 818 million, and nearly nine netizens use short video. In June 22, the average daily short video usage time in typical sub-sectors was 11 minutes. The main body of uploading short videos is women after .

second, unlike microfilm and live broadcast, short video production does not have specific expression form and team configuration requirements like microfilm, and has the characteristics of simple production process, low production threshold and strong participation, and is more valuable than live broadcast. The short production cycle and interesting content have certain challenges to the short video production team's copywriting and planning skills. Excellent short video production teams usually rely on mature self-media or IP, and besides high-frequency and stable content output, they also have some challenges. The appearance of short videos enriches the forms of native advertisements in new media.

Third, today's short videos have become the hardest hit areas for plagiarism. Some high-quality short videos have been slightly treated by "porters" and "scissorhands" without permission and become tools to attract traffic. Short videos with the same content are "truncated" and appear repeatedly on different platforms, which not only makes the audience wonder, but also annoys the original video author, which greatly restricts the creative environment of the short video industry. The short-term development of short videos is worrying. The homogenization of content creation is serious, and the old tricks of playing imitation, showing cute pets and spelling funny are lacking in new ideas; The platform only pays attention to short-term profit and lacks long-term planning; Poor supervision, lack of copyright protection, vulgar content and creative plagiarism are popular. In order to seek long-term development, the short video platform must kick off three stumbling blocks: lack of high-quality content, insufficient profitability and weak supervision.