Business plan for a Western restaurant in 2022

In the early stage of starting a business, how to run a Western restaurant successfully requires not only sufficient funds but also a detailed plan. The following is I have put together a business plan, I hope it will be helpful to you.

1. Entrepreneurial business purpose and philosophy

The business purpose of Mingyue Western Restaurant is: "Intentional pursuit of innovation, customer-oriented", and the business philosophy is "Extremely intended to create an elegant, comfortable and casual atmosphere, integrating Western restaurant cuisine."

2. Market Positioning

1. In terms of location: Mingyue Western Restaurant is located in the food street of the college, connected with a series of fast food restaurants, but they are all the only ones in the food street. western restaurant. What is different from other fast food restaurants is that it has a better dining environment and better service.

2. In terms of style: the western restaurant has a warm and romantic style, provides customers with high-quality services, gives customers aristocratic enjoyment, and strives to create an elegant, comfortable and leisure consumption environment to guide consumers Change consumption concepts to advocate nature and pursue health.

3. Campus market environment: The campus economy market has a wide range of development areas. Consumers are also very simple consumers. Compared with external market competition, there is less competition. Self-employment is simple and mainly small investments. Serving college students. To serve students, we should provide the highest quality service. First, we must attract students' attention so that they can visit our store in the shortest possible time. The marketing methods used are multiple; secondly, how to achieve the following marketing effects

Potential customers

Actual customers

Satisfied customers

Reputation 100

The marketing methods used are also Various.

4. SWTO analysis:

The college currently has more than 13,000 teachers and students. Survey data shows that they spend 54.7% more on food. Because of this, Food is also the first choice for starting a business in school.

The SWTO analysis diagram of operating a Western restaurant on campus is as follows:

S: The area near the food street is the most crowded place in the boys’ dormitory, and it is occupied by people who occasionally go to the food street. 65.8% of all teachers and students

W: Most students are accustomed to eating in fast food and the school canteen. They are not so used to Western restaurants, but the data shows that they are interested in trying Western restaurants. accounted for 38.2%

O: Currently, 40.2% of teachers and students feel that the most lacking service in schools is the dining environment, and the design suitable for Mingyue Western Restaurant is an elegant, comfortable and leisure consumption environment, which shows that , Mingyue Western Restaurant may become more popular after it opens.

T: There are many fast food restaurants in the food court and five canteens in the school

3. Management philosophy

1. Respect the independent personality of catering industry personnel .

2. Mutual supervision: Management supervises the work of employees, and employees can also put forward their opinions or insights to their superiors.

3. Create a collective atmosphere: not only superiors and subordinates should feel the strict discipline of the western restaurant, but also care for employees so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

4. Treat everyone equally, do their best, and give full play to their talents.

4. Product introduction

Mainly Western-style steaks, combined with fast food, Chinese and Western stews, Chinese and Western meals, signature staple food set meals, snack world, beauty desserts, water Bar drinks, etc. to meet the needs of consumers:

1. Launch the signature staple food set meal, which is economical and affordable, such as: Thai sauce chicken chop and Indonesian fried rice set meal, green curry pork neck steak and spaghetti set meal, eel Thai Sauce Chicken Steak Rice Set, etc. Each set also comes with (corn cream soup, rapeseed, hot milk tea or frozen lemon juice), which is most suitable for campus couples.

2. Western food combined with fast food

For example: steaks (steaks, pork chops, chicken steaks), various fast food, various snacks, various Chinese and Western stews, Chinese and Western Rice noodles and noodles (spaghetti, rice noodles, etc.).

3. Beauty Desserts

For example: Stewed eggs with ginger juice and snow clam paste, golden millet pumpkin sago, chestnut puree fresh milk, coconut milk and taro sago Wait, it is most suitable for female college students who love beauty to taste.

4. Make some cold drinks, hot drinks, snacks, salads, etc. according to different seasons

For example: freshly ground coffee, fancy iced coffee, fragrant milk tea, special flavor tea , natural scented tea, exquisite drinks, freshly squeezed juices, ice cream, moist desserts, etc.

5. Marketing strategy

1. Brand strategy:

The name "Mingyue Western Restaurant" is easy to remember, easy to read and nice to hear. The word "Mingyue" can

create an elegant and personalized atmosphere that spreads quickly and meets the consumption needs of consumers in the target market.

Moreover, the font design of the signboard should be beautiful and elegant, and it should be unique and easy to attract attention.

2. Price strategy:

(1) Mainly adopt a mid- to low-end price strategy, and strive for perfection in terms of food "color", "smell", "deliciousness", service, etc. Give customers maximum enjoyment and psychological satisfaction.

(2) In view of consumers’ psychology of comparing prices, similar foods are consciously divided into grades to form a price series, so that consumers can quickly find the grade they are used to in comparing prices and get the "satisfaction" of purchasing. ".

3. Promotional strategy

(1) The promotion strategy of Western restaurants should be competition-oriented. Restaurants must understand the situation of their competitors, compare their own products and services with those of their competitors, and formulate specific promotion plans and programs on this basis. In the process of implementing the plan, they must promote the restaurant's unique products or business style to establish a good reputation. Create a distinct corporate image.

(2) In order to cater to the business purpose of this restaurant: "Pursue innovation", the promotion strategy should include the following four aspects:

A. Innovation: Western restaurants in my country It not only has a long history, but also has rich varieties. It has initially formed a high, medium and low-end pattern. Brewing, soaking, steaming, boiling, roasting, frying and stir-frying are all kinds of varieties, but they all remain unchanged for many years. Old faces, consumers lack freshness, especially the cultural taste is too low to keep up with the trend of development. Therefore, it is necessary to do enough "new" articles on the basis of tradition to enhance its appeal.

B. Seeking change: In the past 20 years, people focused on food and clothing, but today people focus on nutrition and enjoyment. Therefore, Western restaurants must also adapt to changes in technology, cooking, and Ingredients must be changed to satisfy people's tastes, and the world will be vast. Only in this way can we firmly grasp consumers and expand the market space of the Western restaurant industry.

C. Seeking novelty: We must seek novelty on the basis of seeking novelty and change. For the same product, changing a new term can win the favor of consumers. We should enter from foreign biscuits, fruits, etc. I was inspired by the new terms in the Chinese market. At the same time, the pursuit of novelty is also reflected in the combination of Western restaurants and learning from each other's strengths. Using the technology of Western restaurants to transform Chinese-style Western restaurants, you can also use traditional Chinese craftsmanship to graft Western-style restaurants to achieve a surprise. .

D. Qiute: This special is a special Western restaurant with Chinese characteristics. Looking back, the vast majority of Western-style restaurants in China are "one person with one trumpet, each blowing his own tune." They stick to the same position and never interact with each other. As a result, no one can get the "cake" quickly, and some have even been lost or shrunk. Therefore, it is necessary to select a few special Western restaurants as soon as possible to expand the scale, expand the market, join forces, create a characteristic brand, and seize the commanding heights of famous brands.