A brand of coffee, English name Maxwell House. Its brand belongs to Kraft, one of the famous food giants. Maxwell has a glorious history of 100 years. In the mid-1980s, coffee was a new beverage for China. In order to gradually guide consumption, Kraft introduced a three-in-one 1 instant coffee with mixed coffee, milk powder and sugar. In the past few years, Kraft's coffee business has developed rapidly in Greater China. In recent years, because consumers' demand for coffee flavors is increasingly diversified, we have developed iced coffee and espresso coffee based on the original flavors (original flavor, mocha, vanilla and orange flavor) in view of the seasonal changes and the mature consumption demand of coffee. In addition, Kraft also launched a series of "New Age" coffees, including milk and cappuccino.

McDonald's Company and Shannon Didi are registered trademarks of General Foods Company in New York, USA. In 1970s, Joe Cheek, a gourmet, spent his whole life developing a mellow coffee, which was very popular at Maxwell Hotel, the gathering place of the upper class at that time. Maxwell Coffee got its name. Maxwell coffee, a selection of superior coffee beans, has been carefully roasted to form a unique Maxwell mellow. 1907 After tasting Maxwell coffee for the first time, former US President Roosevelt marveled at its delicacy and praised it as "the fragrance of dripping water is not enough". From then on, "Drips are fragrant, but the meaning is still unfinished" has become the principle that Maxwell has always followed. Maxwell first entered China on 1985, and changed its name from "Mai" to "Maxwell" on 1997. For many years, Maxwell China has been committed to providing China consumers with delicious coffee with "Maxwell mellow".

The most classic advertising slogan is "good to the last drop"! Maxwell instant coffee