The reasons why Hangzhou has become a gourmet desert may involve the following aspects:

1 Cultural aspect: hangzhou dishes is one of the eight major cuisines in China, with a long history and cultural background, but it is also bound by tradition, lacking innovation and change, and it is difficult to adapt to the tastes and needs of modern people. Hangzhou dishes pays attention to the original taste and lightness of ingredients, but the taste of modern people tends to be heavy on oil and salt and spicy, and the acceptance of hangzhou dishes is not high.

2 historically, Hangzhou used to be the capital of the southern song dynasty, with diverse and exquisite cuisines. however, with the historical changes, Hangzhou's status declined, and its gourmet culture was also impacted and destroyed? . Many classic dishes in hangzhou dishes are gradually lost or simplified because of the high requirements on the quality of ingredients and cooking level.

3 politically, the Hangzhou municipal government has not paid enough attention to and supported the food culture, and has not formed a perfect system and mechanism to protect and inherit hangzhou dishes. Although some policies and measures have been introduced in recent years to formulate hangzhou dishes standards and build gourmet brands, the effect remains to be seen.

4 Economically, Hangzhou is a rapidly developing city, attracting a large number of foreign population and enterprises, and introducing local catering culture and brands, which has formed competition and conflict with local cuisine. Because of its high cost, low profit and difficulty in standardization, it is difficult for hangzhou dishes to gain an advantage in the market.

The food desert is not based on jokes, but plays a vital role in the development of the city. For example, Changsha once became a tourist golden city with its unique food culture such as milk tea, snacks and restaurants, which promoted the whole economy and image of the city.

Therefore, being in a gourmet desert city for a long time is unfriendly to the long-term development of the city, which may have the following effects:

The negative impact of the gourmet desert on the city may have the following aspects:

- It affects the image and attractiveness of the city: food is a business card of the city and also a culture of the city. If a city is considered as a gourmet desert, it may make people feel that the city lacks characteristics and charm and is not worth exploring and experiencing, thus affecting the city's popularity and goodwill.

- affecting the development of tourism and cultural industries: food is an important part of tourism and an important carrier of culture. If a city is regarded as a gourmet desert, it may reduce the interest and satisfaction of tourists, reduce the income and benefits of tourism, and also affect the cultural communication and exchange of the city.

- affecting the competitiveness of local catering industry: the gourmet desert may mean that the level and quality of local catering industry are not high, and it is difficult to form its own characteristics and advantages, and it is faced with the impact and squeeze of foreign brands and cuisines, which leads to the limited development and shrinkage of local catering industry.

As can be seen from the following aspects, the Hangzhou Municipal Government and the Bureau of Commerce attach great importance to and support the development and promotion of hangzhou dishes:

- The Hangzhou Municipal Bureau of Commerce has formulated the hangzhou dishes Cuisine Standards, encouraging relevant industry associations and hangzhou dishes Masters Studio to participate in the formulation of cuisine standards, and encouraging relevant social organizations and enterprises to formulate hangzhou dishes group standards and enterprise standards.

- Hangzhou Municipal Bureau of Commerce will give a one-time reward of not more than 1 million yuan, 3, yuan, 2, yuan and 2, yuan to the units that have led the formulation of hangzhou dishes international standards, national standards, industry standards and group standards.

- Hangzhou Municipal Bureau of Commerce has strengthened the transformation from hangzhou dishes's classic dishes to pre-cooked dishes and hangzhou dishes's innovative works to catering products, encouraged catering enterprises and food enterprises to intensify research and development, and built a product matrix. For enterprises registered and operated in Hangzhou, if the annual sales of hangzhou dishes single products exceed 5 million yuan, 1 million yuan and 2 million yuan for the first time, they will be rewarded with no more than 25, yuan, 5, yuan and 1 million yuan respectively.

- Hangzhou Municipal Bureau of Commerce will build strong IP's, such as Castanopsis fissa, Dingsheng Cake, Spring Roll, and Hangzhou Steamed Buns, so as to form a landmark of Hangzhou's characteristic food and create a new consumer brand that young people will remember and share.

- Taking the opportunity of the Asian Games, Hangzhou Municipal Bureau of Commerce sincerely invites friends at home and abroad to come to Hangzhou to watch the Asian Games and taste hangzhou dishes, and puts forward valuable suggestions for the high-quality development of hangzhou dishes.

I think to develop characteristic snacks in Hangzhou, we may need to consider the following aspects:

- Localization: Hangzhou's characteristic snacks should reflect the regional culture and flavor of Hangzhou, and have certain connections and symbols with Hangzhou's history, scenery and folk customs, and can show Hangzhou's charm and characteristics, such as West Lake water shield soup, Longjing shrimp and sauced duck.

- innovation: Hangzhou's specialty snacks should also adapt to the tastes and needs of modern people, and make some innovations and improvements to increase the diversity and attractiveness of snacks, such as adding new ingredients, seasonings, practices, etc. on the basis of the original snacks, or combining food elements from other places to create some new snack brands and IP.

- quality: Hangzhou's specialty snacks should also pay attention to quality and hygiene, improve the level and reputation of snacks, eliminate consumers' misunderstandings and prejudices, increase consumers' trust and satisfaction, such as using high-quality ingredients, equipment, packaging, etc., and ensure the freshness, deliciousness and safety of snacks.

- Strengthen the publicity and promotion of hangzhou dishes: use various media and platforms to show the charm and characteristics of hangzhou dishes, attract more locals and foreigners to taste hangzhou dishes, and form a good word-of-mouth effect.