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Li Ziqi fell into a capital dilemma. She had a similar experience with too many Internet celebrities, and the worst accounts were all wiped out. What do you think?

There are many rumors about Li Ziqi's capital difficulties. Some professionals have exposed the equity structure issues of the company under her name and analyzed that she may lose everything if she is not careful. Li Ziqi's attitude is also very vague.

After the update, the action continued, and the police were called once in the middle, making people more and more curious about what happened.

First of all, putting aside the leaks from unknown sources and third-party analysis, the most confirmed news at present is that Li Ziqi is not the company’s largest shareholder, he is not deeply involved in the company’s operations, and he has no absolute control over the account and related derivatives.

Netizens who pay more attention to the Internet celebrity circle should have smelled a familiar smell at this time. Isn't this the most classic "family separation"? There are too many Internet celebrities who have similar experiences, and the story directions and endings are also different.

You can take a look around for reference. The dilemma Li Ziqi was exposed to should be among the following situations.

Xiang Xiang Da Zhan, an Internet celebrity who became famous for his video of frying steak without unpacking it, was once the leading account on major platforms, with nearly 20 million fans on the Internet. In May 2020, he suddenly released a farewell video because of his relationship with

There was a dispute in the company, and he could no longer use the account "Xiangxiang Battle".

At the same time, netizens discovered that in addition to the platform where the farewell video was released, some accounts on other platforms were frozen, some were directly cleared, and were completely unusable.

And because the original company registered the words "Xiangxiang Battle" as a trademark, although a new account was subsequently opened for "Xiangxiang Battle", it could only be operated under a different name. Traffic was greatly affected, and nearly one-third of its fans were lost.

two.

One of the problems encountered by "Li Ziqi" is exactly the same as that of "Xiangxiang Battle", that is, registered trademark ownership. Once capital makes up its mind, it can freeze the account and clear the content in minutes. Li Ziqi has avoided it in recent posts.

Instead of choosing a mainstream platform, choosing a niche software may not be without relevant considerations.

Some netizens may feel that the content produced by Li Ziqi cannot be copied, and he has more commercial value than other Internet celebrities. It is difficult to be replaced. Even if he changes his account and name, he can start over.

So the question is, if Li Ziqi changes her account and name in the future and no longer shoots rural life videos, but instead explores stores, cooks food and travels, will you still watch?

What are you watching blindly? After the movie "Manslaughter" produced by Chen Sicheng exploded in box office and word-of-mouth, some netizens went to watch the Indian original version, and some netizens went to watch the original movie commentary. "Their family went to listen to scriptures on the 2nd and stayed in a hotel at night.

Go to the restaurant on the 3rd and then watch a movie." This super long Internet buzzword comes from the commentary video of "Manslaughter" produced by Blind Kan. It is so classic that it has an entry to explain it.

In the field of film commentary where the production cost is not high and it is difficult to form a distinctive feature, "What Are You Blindly Seeing" adopted role-playing dubbing commentary, which quickly attracted a large number of fans and became the leading account on the platform. However, as expected, the account became famous

Well, there was a conflict between the team and the company, so I had to change my account.

After this account change, there was not only a loss of fans, but also a change in format. Real-person appearances turned into animated images, with less interactivity. Of course, the number of views also dropped. Then the content also changed, and the movie was no longer narrated.

Making original dramas.

The reason for Li Ziqi's suspension was mentioned before. It was said that her team was poached. Although the rumors were later refuted, it is not difficult to find that Li Ziqi's video style makes it difficult to leave the team for independent filming. Once the capital takes action,

, no one can guarantee that she can support the entire team and maintain the original video quality.

Every time they see a conflict between an Internet celebrity and a company or capital, netizens will generally side with the Internet celebrity and condemn the short-sightedness of capital. However, if you pay attention to the follow-up of these disputes, capital will often win. "Li Ziqi" may not be able to replicate it, but

Capital can produce 10 "Zhang Ziqi", "Wang Ziqi", and "Mu Ziqi", so the risk will be smaller and the income can be even higher.

Internet celebrity Lin Chen once came forward to expose that capital's routine actually required him to insert advertisements in epidemic-related videos. They were more concerned about commercial realization than content dissemination, and they did not hesitate to consume the Internet celebrity himself for this. This is also related to capital because of the content and Li Ziqi

Contradictory revelations were made.

Judging from the status disclosed by Li Ziqifang, they are also actively solving related problems. In the end, they hope that this matter will have a good ending!

After all, so far in the field of video production and cultural output, we are still Li Ziqi.