build a lobster brand through the internet, and then, from the preferential promotion design, the product cognition introduction of crayfish and its production process, the experience design of eating crayfish to the whole process of enthusiastic service and good experience communication reward design, if the venue is large, you can hold a happy festival. Let customers feel that this is not just eating crayfish, but also a gourmet culture or a spiritual carnival. The theme of the event can be designed according to their own situation. Just grasp the direction of experience and do crayfish marketing.