Speaking of the activities in Chongqing, I believe everyone will like it very much. The editor tells you good news, Chongqing is holding a hot pot food festival recently! How can you miss this event? Friends who like to eat hot pot, come and learn about this event!

Travel information

Time: October 25-28, 2010

Location: Jinyuan Times Square, Beibin Road, Jiangbei District

Activity Introduction

The Tianzhi Pepper Sculpture made its first appearance at the Hot Pot Festival

In 2014, the famous Italian artist Zhu Zhi came for the first time When he went to the mountain city of Chongqing, he was shocked by the spicy and fragrant hot pot and the beautiful and hot city style. During his two-month trip, what impressed him most was the chili in Chongqing hot pot. Therefore, after Zhu Zhi returned to Italy, he completed his pinnacle work, the giant pepper sculpture "Pepper in the Sky".

The sculpture is selected from Chongqing - Dried chili pepper is a must-have in the typical Chongqing hot pot base. "Tianzhijiaozi" accurately grasps the morphological characteristics of dried chili peppers to create a unique concave and convex state, which is a very high test for sculpture techniques.

In 2015, at the World Expo in Milan, Italy, the giant chili pepper sculpture made a stunning appearance on "Chongqing Day" and immediately became the focus of the audience. This giant sculpture was spotted by Li Dejian, chairman of Dezhuang Group, and Dezhuang formed an indissoluble bond with "Pepper of the Sky" at the Milan World Expo. Soon, the "dumplings in the sky" traveled across the ocean and finally returned to China, its creative birthplace, Chongqing.

Pepper has become the most popular spice in the world. Chongqing people love spicy food and hot pot. This sculpture is located in Chongqing and is of great significance. Chili in the hot pot, Chongqing on the tip of your tongue. "Chili in the Sky" is an artistic interpretation of Chongqing's food culture, creating a warm memory for the urban space.

This year, this giant chili sculpture that symbolizes prosperity and happiness - "Chili in the Sky" will appear at the Hot Pot Festival! No matter where you go, this bright red color is the center of attention! Of course, there are a series of surprises around Dezhuang, just waiting for you to come and dig them out!

The big pot represents Chongqing at the CIIE

As the darling of every hot pot festival, the image of the big pot has long been deeply rooted in the hearts of the people. Some people even come to the Chongqing Hot Pot Festival, which is not far away from thousands of miles away, just to see its true appearance and experience the hearty enjoyment of eating hot pot on the "big pot".

This year, hotpot will represent Chongqing at the China International Import Expo (CIIE)! The China International Import Expo (CIIE) in Shanghai is an international event, the first national-level exhibition with the theme of import, and a pioneering work in the history of international trade. The country is paying close attention to this. As a national exhibition that has attracted worldwide attention, Dezhuang "The World's No. 1 Hot Pot" went to Shanghai to attend the Second China International Import Expo as a representative of Chongqing hot pot. It not only represents the Chongqing hot pot industry, but also serves as a traditional publicity ambassador for Chongqing hot pot culture. , showing Chongqing’s vast urban image and its unique urban and food culture charm. As a Chongqing native, how can we not be proud!

Chongqing has "Heavenly Dumplings" and Shanghai has "Dezhuang Hot Pot". The two boiling points echo each other thousands of miles away, and a striking red line stretches for thousands of miles. It is the flame that ignites the spicy soul of hot pot, burning all the way from Chongqing to Shanghai, and then to the whole world!

The fiery, bright red and passion of Chongqing hot pot culture will be carried by the big pot and sent to the China International Import Expo (CIIE), where it will set off a global heat wave! A century of spice spread begins!

On-site display of Lee’s spicy products

Lee’s spicy products are strong! There are six spiciness levels: 12 mild, 36 low, 45 medium, 52 high, 65 extra, and 75 extremely spicy. Whether you want the soft, glutinous and mellow taste of hot pot like spring breeze, challenge the peak spicy level that makes you sweat, or find your "just right" spicy level, you can experience it on site.

In addition to satisfying taste, Li’s spicy series of cultural and creative products will also be presented on site! This autumn, Dezhuang will warm your stomach!

A variety of highlights are presented at the same time

At the same time, the Dezhuang Hot Pot Festival is arranged on-site to create a market game and enthusiastically encourage you to enjoy youth and freshness; the group's 20th anniversary book is on sale in limited edition, a unique combination The handbook brings fancy creativity and allows you to see a different Dezhuang; you can receive a small mirror for on-site consumption, and you can enjoy unlimited 20% off on all dishes at Chongqing direct-operated stores and Beibei stores (except Qijiang store) within a month Discount. All the highlights are online at the same time, making you dazzled!

The above is the event information of this year’s Hot Pot Food Culture Festival.

Overall it was quite lively and everyone could eat a lot of food!