Since its establishment in 1998, Wei Lai Comprehensive Channel has been following the trajectory of the times. After years of transformation and integration, it has successfully positioned itself as a market brand that provides diverse joy and has written many classic histories.
1. On July 1, 1998, the ON TV comprehensive channel was established.
The channel program content is mainly based on movie purchase, and it is a comprehensive intellectual channel. The program content covers cartoons, dramas, music, movies, documentaries, natural ecology and other types of programs to meet the different preferences of all age groups.
2. In March 2001, ON TV officially changed its name to Wei Lai Comprehensive Channel, driving the Korean wave trend
After the name change, it immediately launched new psychology, advertising, food, magic, jokes, and entertainment , video games and other series of self-made programs, it has officially transformed into a comprehensive channel focusing on self-made programs. It also launched the Korean drama period "Falling in Love with Female Anchor", which immediately launched the trend of Korean dramas. Subsequently launched "Love Hotel"... etc., becoming the leading brand of Korean dramas.
3. In 2003, the local exquisite culture was integrated and the program content became more diversified
In order to stabilize the existing viewing groups and develop the local market, the comprehensive station re-planned the proportion of self-produced programs and conducted in-depth analysis of audience types. and preferences, accurately set the program time and direction, introduce culture and art (Pili Puppet Show, Azhong Puppet Show), food travel, popular variety shows and other program content to build a complete and rich diversified channel.
4. The new positioning of talk shows in 2004, with a deep understanding of audience needs
Successfully opened up new horizons for talk shows, such as "Fire Wire", which leads the trend of political commentary , "KTV Press Conference" that explores various social phenomena around the world, etc., more effectively grasps the pulse of domestic and foreign markets, and actively introduces excellent dramas, variety shows and cartoons from Europe, the United States, Japan, South Korea, and mainland China (such as Sophora japonica in May...) and other places , satisfy the market entertainment and the audience's desire for knowledge, and be in line with world fashion with zero time difference.
5. In 2005, the program has both breadth and depth, showing a high-quality image
"Railway Traveler", which records the history of railways and trains, was rated as an excellent program by the Radio and Television Fund and is full of humanistic care. "Railway Traveler" and was recognized as a finalist for the Golden Bell Award. In addition to insisting on high-quality program presentation, Wei Lai Comprehensive Channel's channel appeal of "Happy Future" has also won the favor of audiences and judges, and won the 2005 Golden Bell Award for Channel Advertising. The overall channel planning has both breadth and depth, and its high-quality image has been well received.
6. In 2006, we focused on multicultural issues and helped disadvantaged groups
The theme of "Campus Cooking Master" is to provide nutritious lunches for school children in remote mountainous areas. Excellent campus chefs are selected in the program. It hopes to improve the quality of nutritious lunches for school children; in addition, "Five Heavens of Ice and Fire" focuses on the issues of divorced women and leads single mothers out of the gloom; and "Taiwan Ecological Blog" explores local rare species and cares for endangered natural creatures.
7. In 2007, we deeply rooted in the beauty of high-quality Taiwan and welcomed the international digital era
Faced with the overwhelming trend of television digitization, in addition to gradually digitizing the internal transmission system, we also improved program production Quality, planning high-definition programs with the theme of the beauty of Taiwan, such as "True Love Railway Branch", "Taiwan Front Culture", "Taiwan. Hometown" and "Taiwan Craft Master", hoping to combine hardware technology and content Double upgrade of services to welcome the advent of the digital era.