In the Internet era, Internet celebrities have suddenly emerged, and more and more people are eager to become Internet celebrities and be sought after by everyone.

When talking about "Internet celebrities", many people's first reaction is to young women who rely on their appearance, figure, and money. They post about their food, travel, and life, and even a selfie becomes a bombshell on the Internet.

power.

However, in the process of releasing these simple information, there is an implicit tweet link that aggregates the audience.

Communication on the Internet is not face-to-face, and the distance between people is widened in space. If you want to establish a good relationship with the audience, you must open up the emotional resonance.

The scenario-based lifestyle created by "Internet celebrities" who follow the route of good looks on the Internet is a concrete ideal life picture for the audience. When the audience is dissatisfied with their own living conditions, it is difficult for them to express themselves on the Internet.

The perfect scenario for saying no.

However, the audience attracted by such "Internet celebrities" will not develop long-term "dependence". If the "Internet celebrities" cannot think of other ways to increase their "stickiness", they will soon be deprived of it by the new "Internet celebrities".

Attentional resources.

There are also "Internet celebrities" who do not rely on their appearance to win, such as "Papi Jiang" and "Aikelili". They focus on Internet hot spots to plan video content and complain about social phenomena to create a buzz with the general public.

Increase emotional distance from your audience.

Of course, there are also some Internet celebrities who quickly became popular through pranks and team hype.

For example, in Kuaishou, the latest Tieling Xiaohui, Mi BOSS, and Liu Jiaojiao are serially promoting pranks and attracting fans through means such as "smashing Land Rover" and "love triangle" to increase their popularity and benefit from it. Although there will be positive energy on the Internet from time to time.

"Internet celebrities" have appeared and become popular, but for most netizens, the first thing that comes to mind when mentioning "Internet celebrities" must be the "snake face" that is the same for everyone, the boring and funny "psychopath", and the more serious nature.

Bad "yellow anchor".

From the age of words and pictures to the era of broadband, as "a noisy bubble", the "Internet celebrities" created by the carnival of "civilians" are increasingly accompanied by negative energy. This should never be a normal career development.

the way.

At the same time, "Internet celebrities" become famous for different reasons. Some become famous by accident, some become famous for their artistic talents, and some become famous by performing weird shows. But now they rely more on Internet promoters to become famous, and most of them have become famous.

It is worth placing a big question mark whether this "red" illusion can be sustained.