From the beginning of the preparation of the China Greening North Exhibition Center project, a professional team has been deeply studying the problem of "how to gather operators, how to help operators do business, and how to make operators living here inseparable". Finally, a comprehensive solution is put forward, and its theoretical basis is the business concept and scientific concept of "gathering-melting-melting".
In the past, the products produced by manufacturers were often sold by themselves or distributed by distributors. Not only the sales mode is single and vertical, but also the secondary investment in channel distribution, advertising and logistics after-sales is very difficult. Nowadays, when entering the channel system of China Greening North Exhibition Center, the single channel of settled merchants will merge into a common channel formed by agglomeration effect. So that the original single carrier, with the financial support of other carriers, can obtain all-round business support brought by the superposition effect of vertical and horizontal, self-operated and mutual assistance camps.
Relying on the government's industrial policy and the support of the Ministry of Agriculture and the State Green Office, China Green North Exhibition Center carries out "aggregation-integration-integration" of green industrial resources, aiming at creating a green food supply and marketing cluster, generating and improving the functions of domestic headquarters for perennial supply, display and sales of green organic food, non-stop trade fairs and effective allocation of resources by all parties, and promoting the realization of the concepts of "central business district" and "headquarters base" in the national green food market.
The area where the project is located (Changping District) caters to the surrounding industrial upgrading and the comprehensive agglomeration of investment and project settlement in the construction of the National Agricultural Science and Technology Park, forcing the China Green North Exhibition Center project to have a new round of "agglomeration-integration-integration". Because of their active participation, many businesses have promoted the new atmosphere of investment, popularity, business atmosphere and market prosperity, formed the gathering of business atmosphere and popularity, and promoted the comprehensive docking of related investments and markets, related production and markets, and markets and final consumers, and finally promoted the formation of a good situation of multi-benefit and multi-win trade cooperation.
China Green North Exhibition Center strives to create a new model of "integration of supply and marketing channels". The orientation and layout of the exhibition hall is to better realize the gathering of regional green organic food enterprises, products and information; Realize information symmetry through multi-dimensional, efficient and effective information communication; Through the real connection between cost-effective products and health culture and demand, and the implementation of credit guarantee system, good collective brand credit can be realized, and the role of green products as a display and marketing platform and a sales terminal platform can be realized.
The innovative business model and operation platform of Lv Zhong North Exhibition Center have strong order summary ability and supply chain integration ability of e-commerce platform. It can provide all kinds of support docking and comprehensive services in the transaction process, and provide large-capacity information and trading opportunities for enterprises to participate in high-end special supply, large-scale distribution, e-commerce, group purchase and direct supply, so that the operating costs of settled operators are low and the wholesale sales capacity is high! The essence of the credit guarantee system of China Greening North Exhibition Center is to gather various resources, integrate business channels, jointly build credit brands and share economic benefits.
The credit guarantee system of China Green North Exhibition Center has created a brand-new business model under the condition of credit economy. The credit guarantee system provides comprehensive support services for buyers, sellers and participants in the transaction process. In the process of green food production, supply and marketing circulation and commodity trading, manufacturers, distributors, wholesalers, retailers and shops in the whole industrial chain are connected through credit guarantee, which provides comprehensive services of credit guarantee and credit guarantee for admission supply, trading, quality assurance, safety supervision, payment for goods, financing, transaction guarantee, warehousing logistics and after-sales product traceability.
Lv Zhong North Exhibition Center provides risk guarantee and fund guarantee for commodity trading and business dealings of participating members, making the trading process smoother, safer, more convenient and more efficient.
China Greening North Exhibition Center implements the resident joining system, forming an interactive relationship among the joining members, who are not only customers of the credit guarantee system, but also supporters and maintainers of the credit guarantee system services. This system enables members to rely on the services of the system and the mutual assistance of other members to solve the practical problems of the enterprise.
China Green North Exhibition Center and Beijing Agricultural College signed the Food Testing Agreement, which will give full play to the professional ability of technicians and the role of advanced testing equipment to inspect the whole process of products from the ground to the dining table, so as to improve the authority of market control of China Green North Exhibition Center.
China Green North Exhibition Center has established a "personalized traceability system for high-grade agricultural products", and the traceability information of target products can be queried to provide members with comprehensive services for product quality and safety guarantee; Provide protection for consumers' after-sales service and rights protection.
The system is an information management system that can connect production, inspection, supervision and consumption, so that consumers can understand the production and circulation process that conforms to health and safety and improve their confidence. The system provides a "from farm to table" traceability model, extracts the public traceability elements that consumers care about in the supply chain such as production, processing, circulation and consumption, and establishes a food safety information database. Once the problem is found, it can be effectively controlled and recalled according to the traceability, so as to protect the legitimate rights and interests of consumers from the source.
Customers can scan the "safety information bar code of edible agricultural and sideline products" on the food packaging bag through the inquiry machine in the center, or log in to the website marked on the label and enter the "safety information bar code of edible agricultural and sideline products" on the food packaging bag to know the production date, name, brand, certification information, production place, processing place, drug residue and quarantine inspection of the product. China Green North Exhibition Center, with the concept of "gathering, blending and blending", advocates all parties to establish close business cooperation. Rights and obligations, fairness and mutual benefit, individuality and generality are the remarkable characteristics of the common prosperity of China Greening North Exhibition Center.
Every resident is not only the service object of the market, but also the owner and provider of the innovative business model and operation platform of the market, and can enjoy a number of value-added services and additional rights.
China Green North Exhibition Center plans to set up a joint-stock company-Beijing Dasheng Kuibeinong Green Industry Development Co., Ltd., which is established according to the modern enterprise system and mainly engaged in the promotion and operation of green food industry and market development. The company reserves shares for all franchisees, forming an open structure in which all members of the system hold shares, and the shareholding of a single share shall not be too large.
It has been launched or not, waiting for more and more enterprises to join, so that the whole system will become stronger, the channels will be wider and the value will be higher.
Relying on the government background and the capital strength and integration effect accumulated by many enterprises, Lv Zhong North Convention and Exhibition Center is committed to building the brand of Lv Zhong North Convention and Exhibition Center for the use of affiliated enterprises.
Brand use includes two aspects:
The first is the use of registered trademarks. "Sheng Da Luyuan" is the brand that China Greening North Exhibition Center strives to build, and it is the main brand that co-builds and shares and reduces the brand investment of affiliated enterprises. The manufacturer's products can be produced and sold under the trademark "Sheng Da Luyuan". This may bring practical benefits of reducing the second investment of enterprises, or rapidly improve the popularity, credibility, reputation and market sales of franchised enterprises with low brand awareness at present.
The second is to use the reputation guarantee brand of Lv Zhong North Exhibition Center. The manufacturer keeps its original brand, and at the same time, it attaches the reputation guarantee brand of China Green North Exhibition Center to its products. For example, enter the market with the label of "exclusive products of China Green Food and Organic Food Beijing Exhibition Center" or "special products of China Green Food and Organic Food Beijing Exhibition Center".
Enterprises using the brand of China Greening North Exhibition Center can not only increase the added value of products, but also greatly enhance the corporate image and popularity. Lv Zhong North Convention and Exhibition Center takes the path of "union, alliance and linkage", that is, integration, and realizes "gathering-financing-integration" of industries and products.
Alliance refers to the cooperative partnership established by two or more enterprises to achieve common goals. The products of alliance partners can be sold through both channels, thus forming a situation of mutual sales of channels. Alliance partners coordinate or share the value chain together to expand the effective range of enterprise value chain. Strategic alliance is a long-term agreement between enterprises, which goes beyond normal market transactions, but does not realize merger, which enables different partner institutions to reach purposeful agreements.
According to the Joining Agreement of China Green Food and Organic Food Beijing Exhibition Center, the operating entities take "unity, cooperation, mutual assistance and win-win" as the purpose, take market development, brand building, product display and the development and implementation of new business models as the operating contents, and exist in the form of industrial alliances.
Adhere to and implement Scientific Outlook on Development, establish an innovative platform for the development of green food and organic food markets and an operational mechanism for common development, develop new relationships among society, enterprises, exhibitions and purchases and sales, cultivate new economic growth points for the development of green food and organic food markets, create emerging markets and well-known brands for green food and organic food markets, implement green, scientific and technological related sustainable development strategies, and realize low-carbon economy and transform economic development mode, which are the common goals of China Green North Exhibition Center Alliance and its members.
Any registered legal entity of manufacturers, distributors, retailers and related service providers who voluntarily enter China Green North Exhibition Center is one of the market operators and a member of the alliance.
The members of the Alliance are interested in doing something in the marketing, industrial development and product marketing of the green food and organic food industry in China, agreed and signed the Agreement on Joining the Green Food and Organic Food Beijing Exhibition Center in China, and actually entered the green office or subordinate units, various production, exhibition, marketing and service enterprises and third-party related parties of the China Green Food and Organic Food Beijing Exhibition Center.
Upstream manufacturers, intermediate distributors, other stores and integrated service providers can all enter the alliance. In addition to enterprises and products that join in the form of actual entry, online merchants, online stores and affiliated members can also form non-entry participation.
In order to create the best environment and flat channels for integrated marketing for residents, China Green North Exhibition Center has launched various methods to serve enterprises and promote products. For example, in addition to self-management, residents' products can also be entrusted to market alliances for consignment, or organized to participate in promotion and distribution.
All franchisees, chain stores and franchisees of China Lubei Convention and Exhibition Center can use the signboard of the chain store of China Lubei Convention and Exhibition Center to unify the store logo, enhance the store image and show the huge support advantages of the alliance system. The center can be responsible for organizing and distributing residents' products to other stores.
If the residents' products meet the corresponding requirements, they can reach a customized OEM sales or exclusive sales agreement with the alliance.
The alliance forms the "Market Council of China Greening North Exhibition Center". It is not an organization in name only, but an organization with the functions of alliance leadership coordination and market operation guidance. At the same time, it is also a high-level professional and prosperous market organization, which plans and promotes the formation of "market terminal" and "industrial cluster" on a large scale for a long time. The role of the Council includes but is not limited to: promoting the development of green organic food market in China and guiding the market operation; Promote the construction and operation of the credit system, financing guarantee system and service system of the market; Organize the exchange and promotion of advanced market experience and improve management; Do a good job of service for franchisees and individuals in the market; Strengthen market advertising, and regularly edit the list of green organic food production enterprises in China, the list of green organic food products in China and the list of goods to be purchased for franchisees to use for free. First, provide supporting office and accommodation services to facilitate production and life;
The second is to provide warehousing and agent logistics services to reduce operating costs;
The third is to provide public security, cleaning and equipment maintenance services to relieve worries;
The fourth is to provide professional consultation, certification promotion, commodity inspection and quality inspection, industrial and commercial taxation and other services;
The fifth is to provide network communication use or access services;
Sixth, relying on Beinong Agricultural Products Monitoring Center to provide quality supervision and acceptance services for circulating products, and strictly guarantee the quality of all aspects of product purchase, sale and storage;
Seventh, provide credit guarantee services;
Through Beijing Beinong Credit Guarantee Company, Zhongpin Chuangguotou Group, Inner Mongolia Dashengkui Guarantee Company and Jinding Guarantee Company, we provide special store entry guarantee and credit guarantee services for manufacturers, distributors, shops and various franchisees. Business items include: performance guarantee of store entry agreement, loan guarantee, credit guarantee, delivery guarantee, payment guarantee, product quality guarantee, service guarantee, performance contract guarantee of buyers and sellers, personal consumption guarantee, etc.
Eight is the use of funds in the fund pool.
The role of the cash pool is to help settled businesses solve problems such as insufficient funds and limited business development. For example, providing working capital and other short-term working capital for purchasing, selling and storing goods.
There are various sources of funds injected into the cash pool, such as government support and national industrial policy assistance funds, bank credit funds, special funds provided by the company, alliance funds subscribed by settled merchants, information authenticity and product quality deposits, and other funds that can be raised. The use of funds shall comply with relevant regulations.