First of all, small household appliances have a precise audience group. Internet celebrity small home appliances are different from traditional home appliances. They focus on the lives of young people and provide small home appliances that are highly portable. Whether it is the selling point of the promotion or the design of the product, they are all targeted at the post-80s and post-90s generations. Because for young people, the quality of life depends not only on the quality of the product, but also on the personalization and aesthetics of the product. Moreover, young audiences are also an active group on the Internet, which also determines that they are the most vulnerable group of people to be cultivated on the Internet. The prices of valuable small appliances are generally not too high. From this perspective, they are very friendly to young people.

Secondly, the rise of the internet celebrity economy. With the rise of live-streaming sales this year, any product related to an internet celebrity is likely to become a hot-selling product that will be sold out. Especially after being recommended by a certain selling blogger, it is easier to be accepted by the public. The way Internet celebrities promote and sell small home appliances has expanded from traditional offline physical store sales to online sales. In particular, Internet celebrity small household appliances are never afraid to label themselves "Internet celebrities" because more publicity funds are spent on recommendations from various bloggers. This enables internet celebrity small appliances to get closer to their target audience.

Finally, small household appliances are independently innovated, combining beauty and practicality. In recent years, we will find that there are more and more types of small household appliances, and it seems that all kinds of household appliances can be portable and refined. Small household appliances will not only pay great attention to their appearance, but also be innovative in function and close to the lives of young people. For example, the selling point of portable juicers is that young people can drink fresh juice anytime and anywhere. From this point of view, the rise of Internet celebrity small household appliances has a lot to do with the quality of the products themselves. This quality includes both the functional quality of the product and other added values ??such as aesthetics. In fact, not only Internet celebrity small household appliances, but also various products in recent years will not lack sales as long as they can have a relationship with Internet celebrities.