The food reality show "I heard it's delicious" shows a proper balance between variety and practicality on the basis of returning to the food standard. This new program, which focuses on creative food creation, is frequently amazing, from the emergence of food creativity, diversified stage expressions to the production of chef's food dishes, so this program can certainly make the country go global. After all, food has no borders.
Creativity is written into the gene of this new variety of food, and it is organically blended with variety, which makes the audience laugh and feel the charm of creative food and the human fireworks and warmth wrapped in it. Creative mode collides with creative food theme
The program starts with all kinds of ingenious creative shows that are rare in food variety. The two spaces where the host Chen Huan and the second live host Chang Geng are located bear the functions of food production and tasting respectively. In the end, top chefs grab the order to produce creative food that subverts the public imagination. I heard that it is delicious breaks the traditional face of food variety in form and form, showing more originality, youthfulness, sense of trend and expression of market value.
every round of creative food production in the program begins with a creative show. The accurate restoration of common life and diet scenes by "delicious creative people", humorous reappearance with comedy elements, or "immersive food experience" brought by music performance, live broadcast and other forms all lead to a creative proposal waiting for the chef to solve problems with the wisdom of food cooking, and almost every one can arouse the attention of TV viewers.
In the first issue, lareina put forward the snack innovation of "Mom sees beating", Rocket Girl put forward the "healthy barbecue", and in the second issue, Jo Jiang and Peter put forward "How to solve the different dietary tastes of family and friends", all of which are refinements of typical puzzles and problems in people's daily diet, and also responses to the creative food demand that has a wide range of application scenarios and public needs.
It is not only a breakthrough in links and rules, but also a creative composition of guests. Delicious Family composed of Lin Yilun, Meng Mei Qi and David Wang, Delicious Tasting Officers with special guests, Delicious Creative People who put forward creative proposals in each issue, and Delicious Tasting Group composed of food experts, all of which decided to be selected into the "star menu" of the program, shouldering the heavy responsibility of pushing creative food to the broad audience.
The "delicious family", whose tacit understanding and interaction are getting better and better, has both the perspectives of ordinary audiences and food professionals, and the interaction with "delicious creative people" and "delicious tasters" gives the audience a stronger sense of intimacy and variety. The "delicious tasting group", which has a deeper understanding of food and unique opinions, often gives new views on food production, which helps to open the cognitive boundary and is also the embodiment of the practicality and service of food programs. Restore the food standard, create a new food IP, and open up the online and offline chain
As a new product of the vertical category of food variety, I heard it's delicious highly respects and strengthens the core of the food program, chooses a creative model shell, and still returns the content and theme to the production and sharing of food, meeting the public's dietary needs in a better life. As an absolute main line and leading element, food promotes the narrative process and the realization of ideas.
The program's strengthening of food as a "core" can be seen through link design and content matching. From putting forward creative themes, grabbing orders, making, tasting, voting, and landing in offline stores, the program rarely restores the whole process and chain of creative food production and covering online and offline with variety means and techniques.
"Delicious Family" and "Delicious Tasting Group" witnessed the birth process of a series of foods that broke the inherent understanding with the audience. Creative foods were created as the core IP and soul of the program, and top chefs attached great importance to and displayed their solutions to various problems, so amateur chefs gradually became the iconic figures of the program and continued to circle powder. The way to balance the extreme joy of food variety shows
As an important category in lifestyle programs, food variety shows always occupy an important position in the market. Due to the close connection with the daily needs of the audience and the social, cultural and commercial values nurtured behind the food, food themes have always been expected, but it is not easy to produce explosive products with high reputation and market response.
Zhejiang Satellite TV has returned to the food variety track again this time, and with a brand-new incision and a refreshing form, or directed at breaking the dilemma that food variety innovation is weak and difficult to break through. The balance of variety, interest, service and practicality can be said to be the accurate grasp and solution of the key problems in the creation of food variety in "I heard it's delicious".
Too much pursuit of the professionalism of gourmet cooking, or too vertical, has lost its resonance with the general public, and it is difficult to make a foothold only by making a fuss about model innovation, entertainment topics and variety atmosphere, ignoring the industry background of gourmet food.
I heard it's delicious, which not only respects the creative principles of food variety and the market logic of genre variety innovation, but also pays attention to the changes of the current audience's demand for food variety, and creates an innovative food variety that meets the diverse viewing psychology and realistic demands of the public.