As soon as Labor Day is over, Mother's Day is coming, and as soon as the gold owners' dads finish the May Day warm-up and promotion activities, Mother's Day is arranged again, which really gives our planners a headache (baldness). Ah, ah, ah, ah ~ ~ ~ ~ Well, let's get to the point. Haha, there are countless activities with festivals as the node every year, and online and offline activities and copywriting of major brands are even more competitive. It is easier to focus on popularity by taking festivals as nodes, but it is also difficult. It is done every year, and every year is a few festivals. How can we play with flowers? Today, let's talk about those things about Mother's Day. Only when we entered the activity business did we know that the water was really deep. People who didn't know it thought it was just a plan, but only we knew that activity planning was the most painstaking work, and it was also the most stressful work. At 3: 3 in the morning, facing a blank PPT, I wrote eight words and then deleted seven, and the plan was due at 12 noon. A good plan needs a lot of accumulation and keen insight. A good plan is not accidental, and a good plan is hard to find. Every time I write a plan, I ask myself, what do customers want, experience marketing or event marketing, eye-catching or simply brand culture construction. Customers want different things, and the direction of the scheme is also different. If you think about all the questions clearly, the basic general direction of your scheme will not be wrong. Take a step down and continue to think about what we can give, how much budget our customers have, what resources our company can use, how to combine the current hot spots, what the key points of the plan are, and so on. If you think about these plans clearly, you will be in your mind, and the written things will basically reach 8 points or more. If you want to add points, you will only have to look at whether your creative points are bright enough, whether your text expression conforms to the overall logic, and whether the layout of the plan is beautiful enough. In fact, activity planning is a relatively simple scheme writing. I'm talking about relative. Compared with the strategic scheme in 4A advertising, it doesn't need so strict logic. It's more than one hundred pages at a time. You just need to straighten out your creativity. (Big ideas, strategies, and activity flow express unified demands) What's more, it doesn't need TVC scripts written by creativity in 4A advertisements, which have beautiful words, pay attention to grammatical structure, and then make poster-style typesetting. Therefore, it is not difficult to get started in event planning. What is difficult is how to do big things with less money (make more money for the company). What is difficult is how to integrate resources. Alas, the mother's day chatter is about planning again, come back! Armor is fearless, but it looks forward to gentle time. May love keep the years, and may the years bear the warmth. In this issue, share 8 mother's day activity plans first, and then! Today, I will share my mother's day copy collection at the bottom of my closet with you! You really don't like it! Do not pay attention! Don't give some encouragement The plan is the same as before. Click on the title of the plan to jump to the details of the plan to download the plan or read it online. Please click on the homepage article of the previous plan. The copy is at the end of the article. 1 Years Live Up to Mother's Day Theme Warm-up Activity in 22 Recommended reason: With the theme of "Years Live Up to Mother", the scheme starts the plan of retaining time, and pays tribute to maternal love by setting up a series of warm, beautiful, thoughtful and full of memories. In the early stage of the activity, large-scale outdoor event marketing was used, and it was put in the form of a heartfelt copy and pictures related to the mother, which caused the masses to sing and ponder through stimulating words. On the eve of the event, the Mother's Day # Mother's Love Documentary # theme contest was released online through "Two Weeds and One Shake", and then the exclusive Mother's Day photo pile was made according to the popular works of the online collection contest. On the day of the event, an offline warmth exhibition was held to complete the closed loop of online series of activities. With the large-scale artistic interactive device that speaks for love and the special link of the undefeated mother in years, let us easily express love and care to our mother. 2 Warm Mother's Day Charming Oriental Show-Cheongsam Theme Activity Recommended reason: With the help of Mother's Day node, this case chooses Cheongsam theme activity to drive classical women in China to pursue beauty, elegance and rhyme. Pre-publicity, offline cheongsam flash activities in major local business districts to attract people's attention and create momentum for cheongsam special activities; On-line use of WeChat official account platform female customers dressed in cheongsam to participate in the selection of the most beautiful mother activities, and release the cheongsam theme airplane draft to create momentum for the later theme activities. Activities such as cheongsam awards, theme exhibitions of group fans, cheongsam culture lectures, and cheongsam theme shows were set up. In addition, targeted warm-up activities were carried out for specific indicators such as appearance, charm, talent, clothing, and interest, so as to convey women's charm from all directions and gain emotional appeal. Recommended reason for Mother's Day activity plan in Shanhai County: The theme of the activity is "Time is just right, love her well", and the music area and food area are divided on the spot, and the beautiful design and atmosphere layout are carried out according to the theme of the activity. During the activity, foreign Tong Mo and Chinese models presented Mother's Day flowers-carnations with flower baskets to show their deep love to their mothers. There are also funny clown interaction, violin interpretation, band performance, street magicians and other interesting activities, as well as intimate services such as flower-pulling coffee and buffet cold meals to congratulate Mother's Day, which are presented by uniformed waiters. Wechat printers are arranged on site, so that visiting guests can print out photos with their mothers, which will be fixed forever, and a blessing wall will be arranged in the form of an easel next to them, doodling at will and telling their love for their mothers. 4 Women's Day Ancient Rhyme Cheongsam Living in Real Estate Warm-up Activity Planning Scheme Recommended reason: This case takes "Lifelong Elegance" as the theme, and launches a series of women's salon activities with cheongsam theme, conveying the timeless conceptual beauty, showing women's gentle and restrained temperament, and mapping the history and culture of an era. The Chinese theme scene was built at the event site, which was carried out in the form of retro cheongsam exhibition+cheongsam photo booth+high-definition cheongsam production+cheongsam creative cold meal. This event site not only provided guests with various styles of traditional women's costumes such as cheongsam and funeral clothes, but also prepared a dressing room at the scene, provided professional makeup services, and a professional photography team took thematic photos for the guests. Let mother walk in the fleeting time of wheatgrass, telling the peerless elegance. 5 Mother's Day campaign and offline theme activities Recommended reason: This case takes "I really love you" as the theme, and combines online and offline Mother's Day theme activities to set off a wave of topics. Open a Mother's Day activity area online, and set up two activities: the old photo contest of mother and the warm and interesting dialogue with mother. The offline voice postcard making kiosk allows guests to make a gift exclusively for their mothers, and say those hidden words through voice postcards. Set up a creative exhibition area for Mother's Day, display excellent photos of the previous online Mother Fenghua Competition, and walk away and have an interesting chat dialog box to complete the closed loop of online series of activities. The activity is closely related to the all-round extension of the theme, and the topic is created, which brings a different journey of emotional experience on Mother's Day. Recommended reason: This case focuses on "meditation. Time and age" and promotes the gratitude to the most beautiful mother. The activity focuses on the "filial piety" card, making the product the most wanted gift for young people. During the warm-up period of the event, the three themes of "companionship", "making your mother beautiful" and "listening to your mother" were put out outdoors, and the "Looking for the most beautiful mother" selection activity was released. Fission posters were scanned, exclusive photos were generated and forwarded to the circle of friends to exchange gifts, professional photography teams were arranged to take photos of the participating mothers, and 2 spokespersons for the most beautiful mothers were selected to participate in the carnival. In the community, we also arranged lectures on qi and blood microcirculation detector to detect qi and blood and health knowledge, so that young people can pay more attention to their parents' health, learn how to express filial piety, and no longer regret "where has the time gone?" 7 Mother's Day Theme Appreciation Meeting Commercial Real Estate Warm-up Activity Recommended reason: The theme of the activity is "companionship". Through the series of warm-hearted activities on Mother's Day, time will stop here and she and love will stay around forever. During the activity, little brothers and sisters dressed in uniform paraded around the marketing center and interacted, and dancers wearing T-shirts printed with "Marketing Center Name+Happy Mother's Day" performed a flash dance performance. At the scene, activities such as interactive musical instrument performance, interactive clown show, perfect online celebrity combination of violin and Sakas and fantasy magic show were also arranged. On the special day of Mother's Day, my mother's smile is particularly bright and dazzling. 8 All-Friends Home Joy City Mother's Day Activity Program Recommended reason: The activity borrows Mother's Day to create a series of fashionable and warm "Mom's Kitchen" activities. Through creative and humanized creative exhibition+topic events (Mother's Day "Confession Love Letter Recording"), the activity focused on the eyes of the crowd and achieved rapid drainage. Customize fancy courses such as baking class and dining table class, and implant the experience of product use, so that consumers can quickly and deeply understand the product. The event also specially created a party for my mother, set up French light meals and cocktail parties on the spot, and shared interesting things with my mother through the media and KOL. Who says the kitchen can only cook? Come to a three-dimensional feast of "audio-visual taste" in the kitchen! Click here for 8 copies, say it again! The website must log in to the collection! Hee hee hee, I'm afraid you will get lost next time. What collection of plans do you want to see in the next issue? Welcome to leave a message below ~ Divide it, this copy is a long time ago. For 17 years, you should stay with your mother in the mother's day series advertising copy of Aidi Palace. At that time, you quickly brushed every corner of the Shenzhen subway with eye-catching colors and pure copy, and the 17-year copy was really a closet ~ ~ ~ ~ "Most of the time, you said that I would go home when I was free, but it was just empty talk." "Mom doesn't remember." I just learned to send W WeChat and send it to you for a try.