There will be a cultural fair in Wenzhou in the near future, and it will be very lively during the event. This year's activities are mainly to introduce the information of Wenchuang and learn about Wenzhou. If you have a plan to go there, you must first remember when the activity will be held.
221 Wenzhou Cultural Fair opens on April 29th
-221 Wenzhou International Fashion and Culture Expo highlights the industrialization of cultural creativity and the content display of industrial cultural creativity, gathers innovative products and services, and strives to become an important platform for promoting the high-quality development of cultural industries in the province, a summit of fashion and cultural creative industries, a grand ceremony for the connection between culture and industry, and an important platform for cultural display and trade with global vision and Wenzhou characteristics.
exhibition time
April 29th to May 3rd, 221
Venue setting
This ICIF has a main venue in Wenzhou International Convention and Exhibition Center, and sub-venues in Ouhai, Ruian and Yongjia. According to the requirements of normalization of epidemic prevention and control, online exhibitions will be added, and online and offline interactions will be adopted to expand exchanges and cooperation.
At the same time, more than 5 forums, promotion meetings and supporting activities will be held during ICIF. The offline main venue will be attended by business representatives from 27 overseas countries and more than 5 enterprises from 55 domestic cities.
Location of the main venue
Wenzhou International Convention and Exhibition Center
Address: No.1 Jiang Bin East Road, Lucheng District, Wenzhou
The five venues have their own characteristics.
The main venue is located in Wenzhou International Convention and Exhibition Center, with an exhibition area of about 3, square meters. There are five exhibition halls: Wenchuang Theme Pavilion, Cultural Industry Integration Pavilion, Arts and Crafts Museum, Elegant Life and Culture Center and Intangible Food Pavilion.
1. Wenchuang Theme Pavilion
With fashion creativity as the main line and one theme on each side, this pavilion displays fashion creative products and projects of domestic and foreign brand culture enterprises, as well as domestic and foreign characteristic cultures and their derivatives.
overseas part: it mainly displays the creative works of the "Belt and Road" national culture. The Southeast Asia Pavilion will showcase the cultural and creative products of Thailand, Indonesia, Laos, Myanmar, the Philippines, Cambodia, Malaysia, Singapore, Brunei and other countries; The Africa Pavilion displays cultural products from Ghana, Mali, Cameroon, Madagascar, Tunisia, Uganda and Kenya. In Europe and America, Czech Republic (Crystal) from Central and Eastern Europe, Lithuanian (Amber) and Brazil from South America (Pallai, Paxil and Pale) all made their debut at Wenzhou Cultural Fair.
domestic part: it mainly shows the development achievements of characteristic cultural industries in the cities of Yangtze River Delta and Wenzhou. Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Kerry in Tibet, Rangtang in Aba, Sichuan and South Nanchong will participate in the exhibition to display and sell cultural and creative products with national characteristics; Theme pavilions in Shanghai, Hangzhou, Ningbo, Chengdu and Ningde will showcase the achievements of cultural industries in the Yangtze River Delta, Central China and the West Coast.
The local part of Wenzhou: Lucheng, Ouhai, Longwan, Ruian, Cangnan, Yueqing and Longgang will present the achievements of local cultural industries in the form of theme pavilions.
2. Culture integrated industry Museum
The museum takes "culture" as the main line and tourism, science and technology, sports and health care as the main formats, and displays new cultural products, services and achievements that are deeply integrated with other industries.
Tourism integration plate: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities, districts) set up theme pavilions in this museum; Ling, Shatou, and other characteristic towns display cultural tourism integration projects such as hot spring town and Lingyun Wonderland, and characteristic homestays such as Nanxi.
urban calligraphy plate: urban gift enterprises from Chongqing, Zhenjiang, Jiangsu, Huangshan, Bozhou, Jingdezhen, Jiangxi, Dunhuang, Gansu and other places participated in the exhibition of urban calligraphy with local characteristics. Cultural enterprises such as Macau, Ouyao, Ou Yi and Qingling, Lu Xiao displayed the hand-holding ceremony with local characteristics.
technology stocks: Shanghai Fengyuzhu, Shenzhen Shangyuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile, Zhongguang Cable, etc. Display Digital tec
is the main position of China Arts and Crafts Expo in 221, and will set up theme exhibition areas such as "One Hundred Years of Concerted Struggle" in China. The exhibition area of the joint exhibition hall of 1 national arts and crafts masters is dominated by the four major woodcarving producing areas in China, and about 1 masterpieces of China arts and crafts masters, China industry masters and related masters are selected for display to celebrate the centenary of the founding of the Party. In addition, exhibitors from more than 1 provinces and cities outside the province will show their works of art with local characteristics in the future.
4. Ya Life Culture Center
is divided into three exhibition areas: book publishing, artistic creation and quality education.
In the book publishing section, the 221 City Book Fair will be held. As an important part of Wenzhou National Reading Festival in 221, eight publishing houses under Zhejiang Publishing Union Group, such as Zhejiang People's Publishing House, and three publishing houses outside the province, such as Jingmotie Culture Group Co., Ltd., New Classic Culture Co., Ltd. and Zhongnan Jibotianjuan Culture Media Co., Ltd., as well as Xinhua Bookstore and some special bookstores will be invited for centralized display.
artistic creation collection: piano, chess, calligraphy and painting, tea ceremony art, craftsmen, creative handicrafts and other special works of art. There are leisure, Zhu Ye, Yichuan Culture, Lanjialian, Ou Yue and other cultural and creative enterprises to participate.
Quality section: There are institutions such as Haigui Rui Picture Book Art Center, Lollipop Art Center, Wu Tong Youth Growth Center, Tang Xiaoming Art School, Dongjiaqin Society, etc. to participate in the exhibition, showing training programs focusing on improving extracurricular skills. The audience can consult and experience on the spot.
5. Non-legacy restaurants
The museum focuses on special cuisine, focusing on traditional and innovative cuisine. Mainly online celebrity food, famous snacks, West Point food, showing the local characteristic food culture.
6. Other areas are set up
In the south square of Hall 5, there is an open-air exhibition of large-scale steel carving creative works. This ICIF has set up three stages, namely, the West Gate Stage in Hall 3, the City Book Fair Stage in Hall 2 and the Stage in Hall 5.
during p>ICIF, various performances, programs, product demonstrations and other activities will be staged in turn.
The three sub-venues are equally wonderful
In order to make the radiation effect of ICIF more prominent and create an ICIF atmosphere covering the whole city, three ICIF sub-venues were established through independent declaration this year.
1. Ouhai Sub-venue
On April 21st, it will take the lead in holding Wenzhou Cultural Tourism Consumption Season and 221 Tanghe Deng Qing Market National Aesthetic Conference (spring) in Dengqing Stone Carving Art Museum.
time: April 21st to 25th.
Venue: Deng Qing Stone Carving Art Museum
This event brought together nearly 4 high-quality aesthetic brands of cultural life, exhibited more than 1, aesthetic works of cultural life, brought together many famous businessmen from various industries, and held more than 2 wonderful activities, namely, "three-way development" of land, water and bridge.
this Deng Qing market exhibition covers a total area of more than 22, square meters, and will attract independent designers, traditional craftsmen, ancient art collectors, eco-gourmets, and nearly 4 high-quality aesthetic brands of cultural life and industry coffees from all over the country. It integrates shopping, exhibition, appreciation and play, and has an artifact area, a handicraft area, a cultural exhibition area and an art space. And held a water market, Deng Qing night banquet and folk meetings.
Tanghe City will be one of the biggest highlights of this Green Light Festival. In order to present the original ecological life scene in which people, boats and water are closely connected among the villagers along the Tanghe River, this Deng Qing market was expanded on the basis of Tanghe Market last year, focusing on building a water stage. During the fair, dozens of boats will dock beside the water stage, and the audience can sit on the boats and enjoy concerts and plays. During the day, the band will hold a concert on the water stage. In the evening, famous artists such as Fang Rujiang and Huang will perform Ou Opera and Yue Opera, so that the audience can fully feel the charm of Jiangnan Water Town and the hometown of Southern Opera.
2. Ruian Branch
Location: Park Road Cultural and Creative Block (Zhong Yi Street)
Theme: "Tianrui Andy has young people"
Activity content: Building three cultural and creative theme exhibition areas
Theme: "Eat, have fun"
Activity content: Holding "Song Yun Nanxi Night Market Cultural Fair".
4. Series of forums, summits, etc.
during the exhibition, more than 5 supporting activities will be held, such as news conference on new trends of cultural economy, matchmaking meeting of cultural industry projects and resources, China Arts and Crafts Summit Forum, cross-strait rural tourism integration and beautiful countryside development exchange conference, auction of fine paintings and calligraphy, signing ceremony of famous writers, etc., to further enrich the connotation and form of ICIF.
this year's exhibition presents five highlights!
Compared with previous years, this year's ICIF has the following characteristics:
First, it strengthens market-oriented operation and constantly enhances ICIF's "business spirit".
Wenzhou ICIF always adheres to the orientation of "productization, industrialization and marketization", which makes ICIF both popular and commercial.
on the one hand, the scope of market-oriented investment promotion of ICIF is constantly expanding. In addition to the specially invited exhibitors, most of the booths of this year's Industrial Art Museum, the booths of the Food Museum and the creative exhibition area of Ya Life Museum have basically achieved market-oriented investment promotion, and some exhibition areas are even hard to find;
on the other hand, more attention is paid to guiding social forces to participate in exhibitions. This year's Deng Qing Aesthetic Conference in Ouhai Branch is a typical example of social forces participating in the exhibition. Through the integration and effective supplement of social resources in professional fields, the influence of ICIF at all levels is continuously expanded.
the second is to release the "cultural" effect and constantly highlight the development trend of integration.
Wenzhou Cultural Fair is rooted in the local cultural industry, and constantly promotes the integration of cultural industry with science and technology, tourism, digital, finance, sports and other fields. Through the accumulation of previous exhibitions, a growing trend of "cultural integration" has been continuously released.
This year, the Cultural Industry Integration Pavilion was set up to showcase the development achievements in the fields of cultural creativity industry, cultural tourism industry and digital technology industry.
Third, strengthen international cultural exchanges and constantly expand the circle of international friends.
Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Fair. At the beginning of this ICIF preparation, we attached great importance to the embodiment of these two elements.
This year, under the influence of the epidemic, overseas exhibitors have expanded from 18 countries last year to 27 countries this year, and the circle of international friends of Wenzhou Cultural Fair is also expanding. Among them, Brazil, Lithuania and Czech Republic all participated in Wenzhou Cultural Fair for the first time.
Fourth, present the centenary of the founding of the Party and create a rich celebration atmosphere.
this year marks the centenary of the founding of the party. As one of the earliest cultural exhibitions in China, Wenzhou Cultural Fair has also made great efforts to create a red atmosphere.
in addition to highlighting the theme of celebrating the centenary of the founding of the party in the atmosphere of the exhibition hall, all the major theme pavilions in this exhibition focus on the red element.
fifth, strengthen counterpart cooperation and constantly promote cooperation to win.
taking ICIF as an innovative platform for counterpart support, exchange and cooperation, ICIF has invited counterpart support, exchange and cooperation cities to participate in the exhibition in Wenzhou for many years, building a platform for cultural exchange, cultural trade and industrial docking for counterpart units, and building a bridge of communication and dialogue for cultural industry exchanges and cooperation between the two places.
this year's ICIF, our city will continue to invite counterparts from Fuling in Chongqing, Golmud in Qinghai, Baicheng in Xinjiang, Jiali in Tibet, Rangtang in Aba, Sichuan, and Nannan in Nanchong to participate in the fair, helping them to display local cultural products and promote the development of local cultural industries. This is also a long-term mechanism for counterpart support, exchanges and cooperation in our city. Wenzhou ICIF not only achieved the exhibitors, but also achieved ICIF, forming a good situation of mutual promotion and win-win.
Related information
The joint exhibition of 1 masters of arts and crafts is one of the highlights of previous Wenzhou Cultural Fair, and it also provides a stage for famous artists in different fields to exchange and display. "Many masters have heard that we are going to hold a joint exhibition, and they are very supportive, and some have brought more than one work." Xia recalled that when he visited the exhibition in the early stage, he met Yu, a master of arts and crafts in China, and sent him an invitation. Yu immediately agreed, and he also produced four classic works of his own. There is also a masterpiece of woodcarving, Hundred Years of Great Achievements, which was creatively designed by China arts and crafts master Lu. This is also his first time to go out of Dongyang to participate in the exhibition. "ICIF can gather so many masters is not easy. Looking at the works of peers can provide inspiration for future creation. I will definitely come. " Yu said.
in addition to the joint exhibition, outstanding works from Wenzhou and all over the country have also appeared. Through the exhibition, we exported industrial and aesthetic culture and found business opportunities. Ye Zhu, the master of boxwood carving, participated in the exhibition for the first time last year, and one of his Maotai works suspended in the air won a wave of traffic. Although the booth is small, it is crowded, and many merchants have extended an "olive branch" of cooperation. Ye Zhu told reporters that he booked a 1-square-meter special booth early this year, with more exhibits and themes than last year, hoping to gain more.
Chen Zunlu, a national senior technician who participated in Wenzhou Cultural Fair for three consecutive years, integrated intangible skills into home decoration and opened up a new field of bone carving and tooth carving art. Last year, he received orders one after another during the exhibition, with a total amount of one million yuan. "Every time I attend the exhibition, companies will come to buy our products, and the economic benefits will multiply." Chen Zunlu admits that this has also given him great confidence, using the platform to let high-quality intangible works of art go out and embrace a broader market.
"ICIF's holding allows citizens to receive cultural edification and enjoy the beauty of craftsmanship at their doorsteps, and also provides a good environment for the development of Wenzhou's industrial and aesthetic industries, which is a good thing." Ye, president of the Municipal Arts and Crafts Industry Association and president of the Municipal Arts and Crafts Research Institute, said that this year, on the basis of previous years, the Art Museum closely combined with the 1th anniversary of the founding of the Party, with the theme of red as the main theme, selected a number of masterpieces of top masters in the industry, hoping to bring a brand-new visual experience to the public.