How to do self-media after work?
ordinary people are bloggers: it's really easy to give up after three minutes of enthusiasm and writing content and data casually!
the actual blogger: insist on stable output, one person+one mobile phone, 12551 fans, so you can still be a blogger!
first, the number guide
first ask yourself who you are?
It can be summed up as a formula: What do you do? +What are your characteristics?
1, own skills
Personality/education/occupation/certificate/experience/figure/appearance, etc.
2. Identity
Workers: HR, operation, administration and other occupations.
3. Life labels
Bao Ma, daughter, boyfriend and girlfriend, etc.
tell everyone who you are?
Many times people don't know how to introduce themselves. Refer to three dimensions:
1. Build a portrait of fans
Gender/age/city/income level/hobbies, etc.
2. Find the pain points of users
What are their problems? What problems can you handle?
3. Make basic settings
Nickname, avatar, background picture and introduction.
Second, the topic selection strategy
Subdivide the vertical track: the small field below the big track, take the workplace track as an example
workplace
+ skills; For example, don't just use boss to find a job!
+ post; For example: 48 commonly used tools for new media operation!
+ wear; For example: 7 days a week, don't wear it again!
vlog category: furniture vlog, food vlog, parent-child vlog, life vlog recommendation index: five stars
wear category: clothing evaluation, celebrity fashion, matching skills, red carpet comment recommendation index: three stars
beauty category: thunder products, empty bottles, good species of grass, makeup sharing recommendation index: two stars
Shop-visiting sharing recommendation index: four stars
Learning category: reading and writing, sharing good sentences, taking the postgraduate entrance examination, and preparing for study; Recommendation index: three stars
Sports category: novice fitness, weight-loss fitness, experience sharing, fitness good thing recommendation index: three stars
Emotion category: girl's growth, marriage feelings, how to be self-disciplined and how to get along with each other; Recommendation index: three stars. Daily recommendation index with baby: four stars
Photography category: dry goods, partial screenshots, retouching skills and mobile phone shooting recommendation index: two stars
Third, content skills
Grasp the direction of content: when writing content, you should combine the general direction of account content with some common skills, such as dry goods, and the content should have both dry goods and your personal skills.
find hot spots: if you have pain points, find keywords and exercise your thinking mode, you can find them in notes inspiration, today's hot list, search bar and a blog.
Sense of reality: Don't let the other person avoid that you are a yxh. At the same time, it should be noted that words can also convey personal emotional temperature. Don't ignore it!
find users * * * Ming: you can create content according to the previous users' pain points and combined with your own people.
value+theme: let the other party feel the emotion/concept/experience/aesthetic sound in the content.
opinion+curiosity: focus on growth/popular science/life perception/resumption, and the other party will look at your content according to why!
fourth, how to write the titles of the three blocks of copywriting
?
the first impression, such as the title of small sweet potato, is limited to 21, and emoji expressions and punctuation marks can be added.
data presentation: improve data comparison and pay attention to the presentation of value, such as interviewing and communicating for xx times and summarizing the universal template.
create suspense: put curiosity at the beginning of the article and use questioning methods, such as new media operations with a monthly income of tens of thousands, common fishing tools, etc.
how to make the cover?
How to make a clear and concise cover? Many white people will say that they can't PS. What should I do? You can look for tools like draft design, which is enough.
V. Data and realization
Common data of personal accounts: The Little Red Book Creator Center can see data trends, and there will also be detailed user portraits, user sources, clicks and other analysis.
interaction rate: (like favorite comments)/reading volume
search page: the keywords you buried provide you with long tail traffic!
attention page: your fan activity and fan stickiness data.
cash plan
Common modes: knowledge payment, live broadcast with goods, cash in potato shop, soft and wide, dandelion can be opened when the powder is more than 1 K.
private domain transformation: many bloggers don't check the platform rules, and the title
product category: personal positioning should be consistent with the product, and output should be vertical to the track.
VI. Simple account operation skills
Choose a platform: determine the direction of the content you want to do, make a portrait of the user, and choose the platform that suits you according to the characteristics of each platform. For example, Amway grasses such as planting grass /plog will choose small sweet potatoes.
the basic information should be perfect: users read your content and go to your home page to see if the direction of your content is valuable to them.
set up: name, avatar, personal profile, background picture, personal data, etc.
content creation should have dry goods: when creating content, create content that your users like according to your personal domain positioning and combining with your users. Learn to bury the contents of dry goods, and you can't cross them after reading them.
enhance user interaction: at the beginning or do some small suspense/welfare, etc., actively interact and do a good job of maintenance.
Planned update: Make a content topic selection plan, and keep a stable update frequency when you want to do it. Beginners can try to start every Wednesday.
persistence is the key to success.