the full name of SEO in Chinese (search engine optimization). Mainly for websites and web pages, the rules of major search engines are used to optimize and adjust the websites internally and externally; Increase the weight of websites, attract spiders from search engines to crawl and collect them, improve the natural ranking of websites in search engines, and get more exhibitions and free click traffic, so as to achieve the goal of product marketing and brand building through the Internet.

to put it bluntly, SEO is to get free traffic on the network through reasonable planning and optimization of website structure, content construction, user experience, page layout and other aspects, so that the website can be more favored by users in search engines.

advantages and disadvantages of SEO

1. Advantages of SEO 1. Low cost

Compared with other online marketing channels, SEO can be called a free promotion method. Because aside from labor costs, the clicks generated by SEO in the natural ranking of keywords cited in search are not deducted.

2. The input-output ratio is high

In the marketing process, no other expenses will be generated. For example, there is no: evil point, late point. Therefore, customers transformed through SEO are said to be "a million profits".

3. The exposure effect of ranking display is stable

After the website obtains the natural ranking through SEO optimization, the effect is stable and lasting, and it is continuously displayed for 24 hours. Can get more exposure opportunities.

4. No geographical restrictions

The natural ranking obtained through SEO optimization is not limited by time and space; Through the internet, the product information will be disseminated and displayed all over the world.

5. Users take the initiative to check, and the customer quality is high

Compared with other online payment channels, SEO is more humanized. Customers can be displayed by searching according to demand, but not by searching according to demand; Therefore, it can increase the user's initiative and get more accurate customers.

6. Accurate data statistics function

The website can use many statistical tools, such as CNZZ, Baidu Statistics, and the website's own statistics function in the background. Accurate traffic data can be counted.

Second, the disadvantages of SEO

1. SEO personnel with rich professional knowledge and experience are needed for long-term maintenance and optimization.

2. The maintenance cycle is long, and it takes longer to get results than other marketing channels.