South Beauty is a chain store opened by Zhang Lan, Wang Xiaofei's mother, and it is well-known because of Big S and Wang Xiaofei. Although the name of the store is Jiangnan, it is actually a Sichuan restaurant. Kung Pao crystal shrimp balls, sweet and sour tomato juice, big shrimp, full and elastic, with peanuts and scallions as side dishes, and the overall taste is fresh, sweet and delicious. The mountain city is full of raw materials and quantity, including duck blood, lunch meat, beef omasum, shredded eel, vermicelli, bean sprouts, lettuce and pork belly, which are authentic and cost-effective.

If South Beauty used to take the route of high-quality goods and high standards, there were really available dishes and services, and consumers were naturally willing to pay for this high price. Now, South Beauty, which lacks innovation in dishes, has caused many diners to vomit, and its service level has plummeted. Obviously, it takes the middle and high-end route, but its positioning is very vague. If South Beauty does not change its business strategy, it will still rely on fame blindly, and will not work hard on the taste, creativity, service and marketing means of dishes.

Optimizing the stores as a whole and incorporating the latest Internet catering concepts and technologies will inevitably be replaced by more and more boutique Sichuan food stores. Catering is an industry with low threshold and great competition. For ordinary chain restaurants, they must keep pace with the times if they want to make profits in the fierce market competition.

besides making great efforts on the products and services provided by ourselves, we should also use the Internet to guide the store, learn the latest smart catering operation mode, and introduce Internet technology products to assist the store management. For example, customize the development of small programs in the catering industry to realize the functions of consumers' reservation, scanning code to order food, online payment, take-away delivery, and receiving coupons. No matter which industry, only by keeping up with the trend of the times can we achieve long-term development.