why can't the hawthorn sell in the buffet restaurant? After listening to the boss's words, it turned out that the boss did it on purpose! With the improvement of people's economic level and the diversification of diet, more and more people will choose self-help diet at friends' gatherings, family dinners and birthday parties. And no matter what stage the price is, it is not only easy for everyone to accept, but also often feels worthwhile, but careful customers will find that there are basically no products under the hawthorn tree in the beverage area of the buffet.

Then why doesn't the buffet owner want to sell under the hawthorn tree? Let's listen to what the shopkeeper has to say!

first of all, let's take a look at this product under the hawthorn tree. The original juice under the hawthorn tree is a hawthorn juice pulp beverage introduced by Tianjin Guanfang Cola Beverage Co., Ltd. in 21. By squeezing hawthorn and adopting advanced technology, the nutritional components of hawthorn are retained to the greatest extent. The content of 6% hawthorn fruit pulp not only makes the taste better, mellow and delicious, but also has the function of accelerating gastrointestinal peristalsis and promoting gastrointestinal digestion.

In the self-service shop, there are all kinds of dishes. The only attractive ones are those that are unusual and have a high market price, but they are very troublesome to eat or not popular with everyone, like seafood or meat. Moreover, the ingredients in the buffet are so hemp or spicy that you can't eat it at the same time, so some people can continue to eat heavier food, but a few people who eat lighter food or can't eat Chili at all will lose a lot. Without eating a few times, they will keep eating fruit or drinking drinks to relieve their stomach. At this time, if customers see this product under the hawthorn tree in the beverage area, it is not only refreshing and delicious, but also easy to associate with "under the hawthorn tree, The slogan "Eat more is not afraid" itself hopes to eat more, so it will choose hawthorn tree with high probability, so that refreshing and delicious food is conducive to swallowing, generally helping digestion, and constantly forming a virtuous circle. The consumption of drinks and various foods will go up, the cost in the store will rise, and the income will naturally drop.

For general cooking restaurants, the situation is just the opposite. The author once visited a local restaurant, and the hotel's passenger flow was not only particularly large, but also the full rate was particularly high. The owner of the restaurant once told me that the unit price of the food in their store was not high, but the unit price of the guests was indeed higher than that of ordinary hotels. What's the secret? According to the boss's dictation, there are three main points:

First of all, Restaurant owners will provide customers with drinks under the hawthorn tree for free in the customer waiting area. In this way, there are free drinks to drink when waiting for equal meals, which not only improves the reputation of the store, but also makes customers more willing to wait in line, reducing the loss of customers caused by long queues. More importantly, customers drinking under the hawthorn tree before meals will enhance their hunger, and when they order food formally, they will naturally order more dishes. As you can imagine, by noon, your stomach is already growling, and what kind of hungry feeling is it to drink another cup of hawthorn under the tree to strengthen your stomach and help digestion?

Secondly, in the process of dining, when customers choose drinks, the hawthorn tree will be placed in a more conspicuous position on the menu. At the same time, the waiter will actively recommend customers to choose the hawthorn tree, because the shopkeeper has carefully observed and calculated such an account. When five people dine, they usually choose five dishes and one soup. When they choose to drink more other drinks, they will have a little more food left, and in general they will have to throw it away. While enjoying delicious food, strengthening the stomach and promoting digestion will not only make the food delicious, but also make an average of five people order one more staple food or one more dish in the second half, so that the sales per table will increase by 5-1%, and the unit price of customers will naturally be high.

Finally, after customers come home from dinner, many people will feel bloated or indigestion, and some people will feel that there is something wrong with the food in the restaurant. Thus, it will have a bad influence on the overall image of the hotel and affect the proportion of consumers' subsequent consumption in the store. The owner of this restaurant observed such a subtle point, which would make the waiter take the initiative to remind customers of the function of hawthorn to help digestion and take the initiative to help customers take home the unfinished hawthorn tree, which not only made customers feel that the service in the store was thoughtful, but also considered their own health. In this way, the satisfaction of customers naturally improved, and the proportion of secondary consumption in the store also greatly increased.

at this point, I have to feel that both cafeterias and restaurants will have a detailed insight into consumers' behavior based on the cost and income of their own stores, so as to constantly adjust the operation of their own stores and obtain greater income.