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How do China catering brands go abroad? What specific aspects should be carried out?

A catering association has standardized various dishes to the world. Such as fish-flavored shredded pork ingredients. Mapo tofu ingredients are ambiguous, and Mapo tofu ingredients taste. Dongpo meat Main ingredients and auxiliary materials taste 5 dishes. Everywhere the world goes, it smells the same. China Catering Association held a meeting. No one answered. No one answered correctly. That's the question. Second, Chinese food is fragrant. Advertising language is popularized all over the world. Third, the way to build KFC is to learn from its propaganda and management.