Douyin group buying is a new "group buying" marketing tool launched by Douyin in March 2022 that is suitable for local life.

For example, catering merchants configure and use it.

Merchants can configure preferential packages through group purchases and display them to users through short videos, live broadcasts, POI and other channels, guiding users to purchase online and write off offline, and attract traffic to stores.

It helps merchants solve the problem of being unable to directly monetize traffic during the operation of Douyin, and provides merchants with a platform for traffic conversion.

1. Click on the targeted city on the Douyin homepage, and click on the current targeted city.

2. Click on the food, drink, and entertainment in the same city page, and click on the food, drink, and entertainment in the same city.

3. Click on the group purchase item and select the item that requires group purchase on the page, such as food.

4. Select the product for group purchase and click on the product that needs to be purchased in a group on the page.

5. Click Buy Now on the group purchase product page.