Maxwell House Instant Coffee Maxwell house and good to the last drop is registered trademark of general foods corporation, ny, USA. Maxwell house and Didi xiangnong are registered trademarks of new York general foods company, USA. In the 197s, the gourmet Joe Cheek spent his whole life developing a kind of mellow coffee, which was very popular in Maxwell Hotel, the gathering place of the upper class at that time. Maxwell coffee also got its name. Maxwell coffee, the first-class coffee beans selected, is developed into a unique Maxwell mellow through careful baking. In 197, after tasting Maxwell coffee for the first time, former US President Roosevelt was amazed at its delicious taste and praised it as "the drip is fragrant and the meaning is still unfinished". From then on, "Drips are fragrant, but the meaning is still unfinished" has also become the rule that Maxwell has always followed. Maxwell first entered China in 1985, and in 1997, it was renamed "Maxwell" from "Mai". For many years, Maxwell in China has been committed to providing delicious coffee with "Maxwell's mellow" for China consumers. Reference website: /MaxwellHouse/