as a foodie, you may not know what KOC is, but you must know the great god of Hong Kong food industry-Liang Zhenyu, the king of food.

since 26, Mr. Liang Tianwang has held the first "Food King Award Ceremony" in Hong Kong. Every ceremony has commended outstanding restaurants in the food industry, created a good reputation for food, and joined hands in the 12-year glorious course from Hong Kong to the Mainland and Southeast Asia.

It is Mr. Liang Zhenyu, honorary vice president of China Cuisine Association and chairman and general manager of Hong Kong Food King (Holdings) Co., Ltd. (known as "Food King") who has worked hard in Do not forget your initiative mind in the past 3 years. Based on a deeper understanding of food and a high mission of promoting food culture, he has provided operation and market consulting services for many restaurants and spread the true meaning of food to the vast number of food lovers and the public.

After last year's award ceremony, at this historic moment, Mr. Liang Zhenyu, the "King of Diet", released a brand-new "King of Diet Chain KOC" platform. This project aims to inject a new economy based on blockchain technology into the traditional catering industry economy, so that the mutually beneficial and win-win business model of the "King of Diet" brand can be broken and upgraded, the core of catering consumption concept and trust order can be reshaped, and a new one can be injected into the traditional catering industry.

Liang Tianwang said: "Blockchain technology and the economic tide of general certification are sweeping the world, which will bring epic changes and great development opportunities to all walks of life, including the traditional catering market."

? Whether it is economic prosperity or financial crisis, the catering industry based on strong consumption power has always shown steady growth across cycles.

However, behind the prosperity, the traditional catering industry has been plagued by many problems, such as: high offline rent, high cost, high labor and low gross profit; The profit earned by the centralized platform has nothing to do with the merchants, and even manipulates the ranking promotion in a black box; The supply and quality of ingredients are opaque, and it is difficult to guarantee the health of the diet.

Therefore, in this potential market, whoever seizes the opportunity of the new economy and new technology to empower traditional entities first will be expected to win the situation in many ways and seize the great opportunities endowed by the times.

? Under this circumstance, the Tianwang Chain KOC platform launched by Liang Tianwang, with the mission of "catering links the world, sharing the future through the certificate", will seamlessly connect with the entity brand of "Tianwang Catering Alliance", and 8% of the well-known brand merchants in Hong Kong, Macao and Taiwan have long-term cooperative relations. The platform has accumulated 1W+ active fan traffic for many years, and the efficient diversion is worry-free. KOC builds a simple and easy-to-use DAPP based on the alliance chain to provide users with convenient coupon consumption and real comments. Tianwang Chain KOC platform will realize the organic combination of economic integration and traditional catering, establish a brand-new efficiency and trust order from the bottom, and establish traceability and tracking of ingredients. Whether it is a breakthrough in application scenarios or a traditional pain point, it is expected to be solved.

it is attractive that KOC will adhere to the principle of sustainable development, and the platform will automatically distribute 5% of its annual profit back to the participants through smart contracts, so that each participant is not only a user of the new format, but also a shareholder, thus solving the embarrassment that the profit of the centralized platform has nothing to do with merchants and consumers.

? "At present, there is no one in the ball catering industry who can perfectly realize the integration of the general certificate economy and the real economy like Tianwang Chain. I am convinced that with Tianwang Chain KOC, we can definitely achieve lane change overtaking, benefiting the traditional catering industry and even benefiting all mankind!" Liang Tianwang said.

Trend, business model and people are the three indispensable elements for investment to change from thinking to doing and then to success. At present, under the general trend of blockchain technology, under the win-win business model of "catering+pass" platform, merchants and users, and with the full support of national and even global catering big coffee, Tianwang Chain KOC project can be described as "good weather, good geographical location and good people".