"With the launch of WeChat 5., WeChat official account is divided into a subscription number and a service number. The subscription number can send a message in groups every day, but it will be folded. The service number can only send one message per month, but it will not be folded. " This is probably the most repeated sentence in the circle since the launch of WeChat 5..

1. Subscription number keywords "new", "fine", "interesting", "strange", "accurate" and "mutual"

New: the core of subscription number lies in content, and only good content can deeply attract users. For the subscription number, you should consider whether the content you publish every day is fresh, just as we watch the news of a TV station on time, it can bring me unnecessary consulting information every day. For example, if I make a local food subscription number, then I will only recommend one food in different forms and series every day. This will make the user feel that your subscription number can keep him abreast of food information. Let users feel fresh about your account at any time.

Strange: I often look at the famous celebrities in Weibo and find that most of their contents are strange. Leave a few hands to become famous by scolding women, and talk about men and women without adding V. I think their "weirdness" is measured and exquisite. If their Weibo is positioned as a product, they all choose to satisfy the personality and emotion of modern people in content and theme. In terms of operational ideas, most of them are popular and alternative. To sum up, Jian Feng's strange thing is to satisfy the physical and spiritual feelings of modern netizens. Take some differentiated routes and try and innovate boldly.

I mentioned the word "strange" in a chat with a friend the other day. It's strange that there is salt and smell, and strange love and hate are intertwined.

Zhun: Now many people who do WeChat operations are transferred from Weibo operations. The "Zhun" mentioned here refers to the accurate positioning of their own accounts and the accurate positioning of account users. Now I see that many subscription numbers choose to be vertical and flat to operate. In this way, users also have a clearer understanding of the account.

interaction: it is necessary to interact with both the subscription number and the service number. On the one hand, interaction means that users know that you are a living person operating rather than a machine, and secondly, interaction can deepen users' feelings for the account and increase users' stickiness to the account. At present, IT teahouses are also trying to have an interactive topic every night to narrow the distance between users and accounts.

second, the service number keyword "convenient, rich, active, interactive, consulting service"

convenient: the service number can apply for a custom menu bar and enjoy more development interfaces. Enterprises can use the development model to make users more convenient to query and use accounts.

rich: provide rich account playing methods, such as scratch music, lucky wheel, one stop to the end, weather query and other functions to enrich account playing methods and contents.

activities: although enterprises can only send messages in groups once a month, enterprises can hold WeChat activities once a month.

Interaction: Due to the limitation of mass messaging, enterprises should actively interact with fans and cultivate loyal fans.

consulting service:

2. the enterprise background data is connected with the wechat foreground to provide users with valuable information.

3. Improve service quality, grasp and cultivate users' habits and loyalty

4. Weibo and WeChat are used in both directions, and Weibo is used to spread information and WeChat serves users.

I'd like to share some details about the account.

1. Mass messaging is usually between 8: am and 9: am, and between 6: pm and 22: pm. Most users are playing mobile phones and chatting on WeChat during this period.

2. If it is a subscription number, it is best to give it a name with personality and attitude, such as logical thinking. If it's the service number, it's better to be the official name, and go to authentication.

3. It's best not to push more than three messages. Just suggest a headline and an interactive topic.

4. The content is simple and organized, and the content of the article is most suitable to be presented in the form of pictures and words. Only the article should not exceed 8 words.

5. Encourage fans to share their circle of friends, which can be encouraged through activities.