Combined with my learning experience in the Haoxue Weike self-media course, I have a deeper understanding and recognition of self-media knowledge, and I have gained a lot.

I would like to simply share with you some useful information and some tips on self-media operations to avoid falling into pitfalls.

1. What is self-media 1. Traditional media: newspapers, magazines, radio and television 2. New media: Internet media (NetEase, Sina, Sohu Youku, iQiyi Tencent Video, Weibo, WeChat) 3. Self-media can be understood as oneself

Media, in the era of mobile Internet, everyone is a media, and can publish content anytime and anywhere, as long as there is a network, a device, a computer or a mobile phone.

We-media platforms include (Douyin, WeChat video accounts, Xiaohongshu, Toutiao, and Bilihuali). Individuals and enterprises can provide users with services such as live video, graphics, text, and audio through the self-media platform. The characteristics of self-media: interactive, two-way,

Diversified and extensive content 2. How to make money from self-media 1. Traffic is equal to money 3. Seven ways to make money: ① Advertising sharing, platforms with advertising sharing (Today’s Toutiao, Huaxia Bili Baijia Account, Qishihao iQi)

Artistic account is bigger than account, Yidian account, Zhihu video) The advertising-free Kite platforms include (Douyin, Kuaishou, Xiaohongshu) The platforms with advertising sharing are all medium-sized videos ② commercial orders, trading platforms and private orders ③ belt

Goods, there are videos to bring goods live, pictures and texts to bring goods, ④ Live broadcast relies on rewards ⑤ Pay for knowledge, there are special courses and tutorials f Private domain traffic: you can divert traffic through the entire network, and sell goods in a certain closed space ⑥ Platform incentives:

3. The purpose of making self-media short videos 1. Work empowerment: bosses and executives, attract traffic, promote brand incentive content e-commerce sales channels.

Ordinary employees are diverted to change industries to prepare for starting a business in the future.