I watched short videos for more than half an hour yesterday, unconsciously, and suddenly realized that I was watching them again.

Sometimes, I want to watch short videos whenever I have free time, but after watching them I feel so empty and my brain is buzzing.

Why can’t I stop brushing?

Because you don’t need to use your brain to watch them. The purpose is to relax, entertain, and let your brain rest.

Does it really have that much magic power?

I deliberately took the time to summarize it. There are roughly the following scenarios that people can’t help but read: 1. When you are tired and want to relax mentally: For example, after having a very exhausting meeting, writing a very exhausting article, or

After reading many pages, your brain will tell you that it needs to relax and rest.

Or physical fatigue: For example, during the autumn harvest of corn at home, you pack sixty or seventy bags of corn, and you are very tired and need to relieve your fatigue.

At this time, low-time-consuming and low-thinking videos can help you relax.

Especially some of the delicious and funny ones are simply hilarious to the extreme.

2. Passing time out of boredom. Nowadays, we have some fragmented time, such as waiting for meals, queuing up to get on the bus, etc. If we don’t know what to do and don’t want to be idle, then just brush up to pass the time.

This is not only common among young people, but also among the elderly. For example, mothers-in-law like to look after family members and use marriage counselors to mediate family conflicts.

3. Curiosity plays a role. There are many famous video bloggers. You have followed them and you are curious about what videos they have posted recently. People are always curious about other people’s daily lives and dynamics.

In particular, some celebrities will also post videos, which is a very quick way for fans to understand the daily life of idols.

Another term is unpredictability. You never know what the next video you will see is?

Full of anticipation and curiosity.

4. Always want to shop. Have a constant desire to shop. For example, you bought something good from a certain anchor before, and want to see what new products they have launched?

Many video conferences take advantage of crowd psychology and create a sense of tension in a short period of time, but then they are sold out and gone.

5. I want to expand my knowledge. Some of the videos talk about financial management, some share good books, some share parenting knowledge, some are self-discipline experts, and some talk about how middle-aged and elderly people can live a refined life. Some of them feel really good after watching them.

I not only learned some knowledge, but also made full use of fragmented time.

...Have you fallen victim to any of the above situations?

Do you think there are any other scenes?

Let’s take a look at the video bloggers who do well. What types are there?

1. Cook delicious food. Most people probably cannot resist this, because everyone has to eat, especially delicious food. It is a kind of stimulation to the senses. Although you can’t eat it, you are still very satisfied.

For example, Fatty Couple, Mala Dezi, Shuzhong Taozi Sister, Sichuan Xiang Qiuyue, etc.

The skill required to make gourmet food is to be able to cook, and the food must look delicious.

After you have more fans, you can bring products or advertise. Manufacturers will come to you, such as endorsements of dried jelly fruits, duck necks, etc.

2. Sharing daily life. It turns out that so many people are willing to watch the daily life of ordinary people. Some share the slow-paced rural life, such as the rural Joe, doing charity, which can also promote rural specialty industries; some are very funny, and the best friends are fighting each other.

videos, such as the recently popular sisters who had a crazy birth, and a tall, short, fat, and thin family from Tianjin; there are videos of sharing children, such as small soil and big oranges, which are particularly cute; and there is also a video that reflects the exquisite life of the elderly.

, such as the 60-year-old Aunt Xue Rui, this one allows us to see that life can be so wonderful even when we are old.

Celebrities share their daily lives, which inherently has extremely high traffic and fan base.

3. Those who share useful information on financial management, such as Weimiao Academy; those who share reading insights or recommend books, such as Duliang Reading; those who share useful information on writing, such as Qi Fanqi, Hongdan, and Dabing; and another who is a self-discipline expert.

For example, Hai Changjiang talks about time management; parenting tips such as positive discipline and so on.

?I personally feel that there are still some gains after reading this category.

In short, videos take a short time and can be watched in fragmented time; unlike reading a book, they do not require too many brain cells; they can bring happiness and relaxation, and who doesn’t like this feeling?

Currently, I have switched from watching videos casually and "forced" to watching only what I care about.

It seems that time is too much to hold on to, and some friends even forced themselves to uninstall the video app.

What's your situation?

Do you feel like you can’t stop brushing?

Or just take a look and relax once in a while?