What is a hand-painted POP poster?

POP is the abbreviation of "point_f_urchase" in English, "purchase" is translated as "purchase", and "point" means "point". The whole sentence can be translated as "advertising at the point of purchase" or "front-of-store advertising". It is a very popular emerging advertising media today. Its main commercial purpose is to stimulate and guide consumption and activate the store atmosphere.

The picture below is a typical hand-painted POP how to hand-paint pop posters

POP production

There are many ways and methods to produce POP advertisements, and there are countless types of material applications. Among them, hand-painted POP is the most mobile, economical and friendly. The basic principles of making hand-painted POP are: 1. Easy to attract attention; 2. Easy to read; 3. The key points of appeal can be understood at a glance; 4. Aesthetic; 5. Have a sense of unity and harmony; 6. Efficient.

1. Various tools:

The selection and application of tools is very important. Choosing good and suitable tools often has the effect of getting twice the result with half the effort. For example, with a pasting tool, spray glue can be used to handle large-area and large-volume pasting actions, which is far more efficient than using double-sided stickers or glue. How to make various tools exert their own characteristics is something we must consider in advance. Another thing worth paying attention to is the display tools. If the completed work is not displayed with the help of display tools, or the display effect is not good, then no matter how good the work is, it will be in vain.

There are many kinds of materials and tools used to draw or write, and each has its own unique expression techniques and effects. Among them, the marker pen is known as a POP pen because it is easy to master and convenient for writing, while the flat pen has a soft tip and can write a variety of POP styles with different styles, and is also widely loved by everyone.

Various pen tools

Cutting tools

Measurement tools

Paste tools

2. Learn to write POP Regarding fonts, the previous writing methods must be abandoned, because the main appeal of POP is clear, concise and powerful fonts, so there is no need to make fancy changes in fonts. In addition, for price POP, because the people writing are different, there should not be too much difference in the fonts. This is also the requirement for the integrity of POP fonts, and there is no emphasis on personalized fonts. For different products, fonts may be good or bad, which will have a certain impact on the specific sales of the product and is not advisable. In POP posters and POP posters, innovative and personalized images and fonts are required to maximize the reading rate and attract attention. In terms of color application, we should also strive to be clean, rather than using all kinds of colors. Generally speaking, there should be no more than four colors on a page. When making POP, you must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.

With POP font.

3. Several aspects to pay attention to when writing POP:

1. When writing, you should write the full product name and indicate the specifications.

2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.

3. The original price and current price must be indicated to reflect the extent of the price reduction.

4. In principle, there should be no more than two products on one POP, otherwise the visual impact will not be achieved.

5. No more than three colors are used, generally red, blue and black.

Hand-drawn POP—title writing method

Title word writing method

1. Seek the integrity of the final structure of the word group: the number of words in the title text of general hand-drawn POP posters Not too much. For slightly more text titles, the font shape should not change too much, and the size and spacing of the fonts should be as consistent as possible so as not to affect readability. If there are only a few words in the title, less than three or five words, then you can make major changes in the font shape or word group according to your own design needs. At this time, you should pay more attention to the overall structure of the entire title word group. There is also the balance of the entire set of characters.

2. Make changes to match the characteristics of the pen: Generally, the title words are designed with thicker fonts, and the pens that can be used to write the title words, whether it is a flat pen, a round pen, a brush or a thicker font POP advertising pens have very different tip shapes and characteristics. Therefore, how to master the characteristics of the pen itself and properly play its role in changing fonts and beautifying fonts depends on the proficiency of the pen. After practicing repeatedly and then considering the rhythmic coordination, the fonts can produce natural and beautiful changes.

3. Draw the personality of the words: People have different personalities, and different types of products or similar products with different shapes, colors, and textures also display different personalities. Therefore, when faced with different The product must be considered carefully and then personalized according to its nature. For example, for a hand-painted POP in a cosmetics counter, you can use a more feminine and slim font for its title; if it is in the home appliance industry, you can use a thicker, more masculine font for TVs, air conditioners, and refrigerators with a cold appearance. If it is a teahouse with antique decoration, but the writing style is very modern, it will not match well. Therefore, before writing, you should consider the nature and type of the product and store itself to determine the personality of the font, such as elegant, novel, soft, hard, heavy, light, modern, classical, etc.

4. Additional effects: Adding some auxiliary lines on or next to the font will produce three-dimensional, overlapping, shadow, and block effects. In order to avoid self-defeating, two points must be noted:

·The title has a large number of words and should not add unnecessary effects

·The color should not be pretentious and weird, making it difficult to read, so as to maintain a generous and fresh aesthetic.

After writing the words

Write the horizontal stroke first

After adding the vertical stroke, the dark part is where the strokes overlap.

How to hold horizontal strokes

Hold vertical strokes

Use flat design to draw fonts with flat pens

First write what you want to write Use a pencil to draw the characters. At this time, you must pay attention to:

1. The strokes of the font should be evenly distributed, and the shape should be as full and square as possible.

Try to connect the strokes in the two bodies as much as possible.

3. The words should be compact, so that the entire title becomes a group of words with a sense of integrity.

Hand-drawn POP - poster production

The original text of the poster "POST" was originally adapted from the "POST" of "posted on the pillar". Notices can be called "POSTER". As far as design terms are concerned, "poster" and "bill" can be defined as "a flat form of advertising poster media" or "posted large-scale printed advertising materials."

POP advertising is the abbreviation of Piontofpurchaseadvertising, which is translated into Chinese as "point-of-purchase advertising". Any advertising material displayed at the place where goods are purchased is called POP advertising. Its purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to purchase. POP emphasizes the consumer's perspective and is an advertisement designed from the perspective of customer convenience. A successful POP has the decisive effect of making customers purchase goods. It is the end of advertising activities and the starting point of sales promotion.

You can freely choose the place where the posters are posted. Several posters can be posted in one place to enhance the impression. Not only are posters easy to put up, but they can also be displayed for a long time and can be appealed to repeatedly to achieve repeated effects. POP must be displayed at the sales floor, which is the biggest difference from posters. Although it is in a limited place, the scope of expression is still full of unlimited diversity.

This form of advertising can be seen almost everywhere. It is not limited to supermarkets. We can often see hand-painted POP in department stores, book centers, restaurants, fast food restaurants, fashion stores and other places. poster. These do not require exquisite printing or huge production costs. Sometimes a simple hand-drawn POP advertisement written casually can be even more effective than a decorative POP deliberately produced by the manufacturer.

The tasks of hand-painted POP:

1. Promote attention and understanding of the product and increase consumers' desire to purchase, such as using illustrations, copywriting, colors, etc.

2. Convey the brand, value, characteristics, content, and materials of the product, such as descriptions of characteristics and materials, etc.

3. Describe in detail how to use the product to let consumers understand and develop the need.

4. With outstanding copywriting and written design, it reminds people of the quality of the product of excellence.

5. Instructions and signs on goods and sales places, etc.

6. Show the image of the store and create a shopping atmosphere.

7. Create an atmosphere in the store and show a sense of season.

8. In conjunction with SP (store promotion) activities, use it during product demonstrations or performances to increase the effect

and atmosphere of the performance.

9. The appeal of high quality and low price promotes action purchases, such as exaggerated price performance during special sales.

The effective marking position of POP:

1. At about eye height, the position can be clearly read.

2. The location of the mark should not damage the overall beauty of the product or hinder the lifting of the product.

3. The marked location and promoted products should be placed in an easily identifiable location.

4. Effectively utilize the space of the ceiling and the position of the beams and columns.

5. Use hand-painted POP to revive the dead corners of the display.

Hand-drawn POP - writing of expository text

How to write expository text

The design of Chinese fonts should make the fonts smooth and unified, in line with the principle of beauty, in addition to various The basic strokes must be written in a regular and regular manner with appropriate changes. The most important thing is to fully understand the structure of each part of the font and the arrangement of radicals, so that the dots and strokes can correspond to each other and the frames are evenly spaced, making it a practical and beautiful font.

Chinese characters are square fonts. Sentences are composed of a single font arranged one after another, and can be arranged vertically or horizontally. When arranged vertically, the reading direction is from top to bottom, then from right to left; when arranged horizontally, the order is from left to right, then top to bottom. Because it has two different directions, when there is a whole continuous text, readers often become unclear about the reading direction. In order to avoid the occurrence of the above adverse phenomena, the reading direction should be determined first when arranging, and the spacing between lines should be reserved or the text should be flattened or lengthened to form a visual effect between lines, so that the reading direction of continuous text can be displayed. , to achieve an easy-to-read effect.

As for how much width should be left between lines, there is no absolute standard to follow, because there are several practical factors that may affect the variables, such as: font type, thickness, size and variation; The number of words (length) used in each line, the nature of the copy and the length of the text. These factors are all interactive. Even so, in the actual production of printed fonts, it is usually easiest to read between half a character (half-width) and one character position, while hand-drawn fonts have larger fonts and shorter words per line, and the lines are usually 3/ 4 characters to 1/4 characters is the most practical. Sometimes, in order to make it easier for readers to read in sequence, the text must also be arranged with its "moving lines" and "conducting lines" in mind.

The pens used for hand-drawing POP fine characters, commonly used are thick-shaped signature pens and round-shaped exotic pens, which are generally used when drawing more explanatory texts. If you want to draw beautiful drawings, you must Pay attention to the following two points:

·Use a pencil to draw the bottom line first, and then draw the words, so that it will be neat and beautiful.

·There should not be too much distance between words to create a sense of compactness.

The explanatory text of hand-drawn POP advertisements, if arranged horizontally, is usually described according to the principle of "no space between words on the left and right, and space between top and bottom".

Hand-painted POP - arrangement and composition

Commonly used hand-painted POP arrangement and composition:

Principles:

1. Easy to attract attention< /p>

2. Easy to explain

3. You can know the key points and demands at a glance

4. Beautiful.

5. Very personal pop Characteristics and advantages of hand-painted advertisements

Features and advantages:

1. New product notification

Almost most pop advertisements are notification advertisements for new products. When new products are sold, in conjunction with other mass publicity media, pop advertisements are used in sales venues for promotional activities, which can attract consumers' attention and stimulate their desire to buy.

2. Stimulate purchasing awareness

Although manufacturers have used various mass media to widely publicize their companies or products, sometimes when consumers enter the store At that time, the advertising content of other mass media had been forgotten. At this time, using pop advertisements to display on-site can arouse consumers' subconscious awareness, recall the products again, and promote purchasing actions.

3. Replacing the salesperson

Pop advertising has the reputation of "the silent salesperson" and "the most loyal salesperson".

The environment where pop advertisements are often used is supermarkets, and supermarkets are a self-selected purchasing method. In supermarkets, when consumers are faced with many products and have no idea where to start, an outstanding message is placed around the products. Pop advertising faithfully and continuously provides consumers with product information, which can attract consumers and promote their decision to purchase.

4. Create a sales atmosphere

Using pop advertising’s strong colors, beautiful patterns, prominent shapes, humorous actions, and accurate and vivid advertising language, you can create strong sales The atmosphere attracts consumers' attention and promotes their purchasing impulse.

In summer, cosmetics companies use pictures of sun-tanned toned girls lying on the beach to make POPs and hang them inside stores and cosmetics stores to give consumers a strong sense of the season. , I realized that I also need to go to the beach for a relaxing day, but I must remember to bring skin care products from a certain cosmetics company to protect my skin.

5. Enhance corporate image

Some domestic companies not only pay attention to increasing the visibility of their products, but also pay attention to the promotion of the company's image. Like other advertisements, pop advertisements can establish and enhance corporate image in the sales environment, thereby maintaining a good relationship with consumers.

Extended information

Advertising introduction

POP originated in the United States and later became popular in Japan and Taiwan, China. Because after the First World War, the global economy was generally depressed and the market was also shrouded in depression. Advertising costs became a huge burden for manufacturers and buyers. Coupled with the mushrooming of supermarkets in the United States, due to rapid economic changes, excitement and manpower considerations, POP advertising has gradually taken over other media.

POP books and POP study classes also emerged.

POP advertising is the best and fastest way to promote shopping malls. All advertisements and promotional materials used in shopping malls to provide product information and promote successful sales of products can be called POP advertising.

Although POP does not have the power of large-scale bombing like television or newspapers, it is the media that can respond quickly to environmental changes. Because of its fast speed and fast-changing characteristics, it has become a One of the most effective means of business competition.

Reference source:

-Hand-painted POP