Aesthetic power is productivity. I think there should be many examples. I am a good example. I am engaged in the career of beauty - body art sculpture designer.

To be a designer, you must first have the ability to appreciate things and make the original unattractive and unreasonable things better and more beautiful. The middle part is the value I assign, and this value can be realized into my actual interests. I am a person with vested interests, so I can feel beauty. Of course, it does not mean that the more expensive the thing, the more valuable it is.

Let me tell you an example. I don’t know if you are familiar with this example. An organization in the United States did such a test: they bought ready-made McDonald’s food and reprocessed it to see if Result of repackaging.

As you can see, the two pictures above are the casual fast-moving foods we saw packaged in paper bags, and then repackaged them to look like this, so the taste is still the same as before. , but during the field test, everyone said: "Wow, this tastes great", without even thinking that it was the McDonald's they were familiar with.

Later, I asked people what price they were willing to pay for it. The result was that the difference between their psychological expectations and the original price of the food was about 30-50 times.

After we reprocess the same thing and give it a more beautiful form, its value will increase linearly. This is where the high premium value brought by aesthetics comes from. Now we are just experimenting on hamburgers. Then you think if there are some more ones that already have a certain value in themselves, but we give them more beautiful attributes and make them more imaginative, will this value be even more unimaginable? That’s how brands come about.

For many luxury brands, many people actually know that the fabrics are really so different from the fabrics we usually wear? No, but it is really more expensive, and that is the value overflowed by the brand. That part of the value is the value of beauty. Therefore, it is absolutely correct to say that aesthetic ability is productivity.

The above is a newly opened vegetarian restaurant in Beijing called "Shanhe Wanduo". The food they make is of course known to me. Except for the organic and non-organic ones, they are all Very common, you said that vegetarian food is not meat, how much value can it have? But after putting the dishes in this way, he felt like eating kaiseki cuisine, and the average price per person was about 1,700.

I’m not saying that value and price must be equal, nor that the more expensive the better, I’m just saying that we need to be clear about what aesthetics means to us. We must recognize the significance of aesthetics to us, recognize it, and accept it from the heart, then we will be willing to spend this time and energy. If you don’t spend this time and energy, where will you get the next value?

So aesthetic ability is productivity, this is true. This means that we should pay attention to these beautiful details in all aspects of our daily life and work.

For example, my friends in the office usually type up some articles or notices. Basically, just type those words up. It doesn’t work for me. I think you are still dealing with this work. Spend more time to adjust the size of the text and the spacing between the top, bottom, left and right of the paper, including the fonts used, and be sure to arrange them. Very beautiful. When people look at it, they not only understand the content inside, but also find it pleasing to the eye. This is the way to go. Over time, these small details can affect more of the beautiful work they need to do.

Beauty requires focusing on details and being able to persist.

Next, I want to talk about aesthetics as another part of productivity. How do we view the so-called low-priced, or we say cheap things.

Everyone should be familiar with the clothes from Uniqlo above. It's really not expensive. I often wear clothes from Uniqlo. A pair of pants costs more than 100. Sometimes a T-shirt, a thin V-neck or round-neck T-shirt, is only a few dollars in a single color. Ten yuan, twenty, thirty, five or sixty yuan. I often wear their clothes.

I think you have also seen the photo above, which is the effect of wearing Uniqlo clothes. If we don’t mention in advance that these are Uniqlo clothes, I also think that she wears them with a very sweet and very fashionable temperament of a girl. It doesn’t feel like a cheap and low-priced one at all. What do you think? ?

I thought the wool cape in the first picture was from Burberry, because the color, pattern and texture looked a bit like Burberry.

So from another perspective, aesthetic ability is productivity. We must first understand ourselves clearly. When we wear clothes or do anything, we must present it in a beautiful form.

You need to know where the giants in the fashion industry are now in the past two years. ZARA and Uniqlo are almost the richest people in the country. This data should be available. You can check it out. Report.

So aesthetic ability is productivity, which does not mean that we blindly pursue luxurious and expensive things, but that we should find things that suit ourselves.

At the same time, when our expenses are limited, we can use our own aesthetics to make a suitable combination of these original cheap things to create different effects. This is what we call aesthetic ability. Having this ability can produce With such a great value, that’s what’s right.

Logically speaking, our Uncle Guo is also a talented person. When you listen to him singing those dramas and Peking operas, and when you listen to him talk about some Chinese studies, You know, oh, Uncle Guo is still a very knowledgeable and talented person.

But why do those big-name brands look so greasy on him?

You must know that a healthy posture and self-confidence are the backbone of clothes.

There are good examples at home and abroad. They can fully reflect their professional identity in the process of dressing, but at the same time they will not make others feel greasy. One is Steve Jobs, whom I admire very much. A crew-neck sweatshirt and a pair of jeans, it's as simple as that, but no one thinks he's worth anything. Jack Ma is the same. Many big guys dress so simply and plainly, but their self-confidence includes their wealth, and their achievements will not be underestimated in the slightest.

Perhaps you may feel a little confused. When we talk about life aesthetics today, why do we suddenly talk about image and outfit? It seems that as a boy, it makes sense that he should not be so good at image and outfit. No, I want to tell him the most basic truth, that is, beauty is universal, just like a master key, it can open all doors. Once you understand the mystery of beauty, you will actually use this ability to open up areas you are not familiar with in many aspects, and you will make more and better surprising discoveries. This is a particularly wonderful place in aesthetics.