How to start a Tik Tok is as follows:
First, preparation work
Account level
Open an account and keep it for 5-7 days: simulate the behavior of real users, brush short videos, like, pay attention to, comment and share, etc., in order to increase the initial weight of the account, and the most important thing is that what you brush is as relevant as possible to your positioning;
account setting: complete basic information, such as background wall, description, labels, etc.
Shooting equipment: Apple's mobile phone above 7, Huawei's camera phone is enough, which can be combined with downloading camera/fisheye camera to shoot, and at the same time, prepare mobile phone bracket, lighting lamp, background wall, microphone, collar clip, etc.
video processing tools: short video creation is definitely inseparable from the use of software. The commonly used softwares in editing are: pr, Quick Editing, Love Editing, Impression (Master Filter) and videoleap (Apple);
There are also opening processing tools: Lexiu, Quik, legend, Wanxing Archer (pc version); To deal with the sound, the transformer tools will be used: dubbing voicechanger, voice changer, etc.
At the same time, some tools will be used in watermark processing: watermark treasure, inshot, etc. Material use platform: it is very important to create content and refine the material. Occasionally, some material networks are used, such as picture material networks: picture monster, band-aid, fotor, etc.
video material websites: data analysis tools such as 8s, Weibo Party, Aigei.com, and New Studio: To make a short video account, it is definitely essential to hope that your content data is good, so how do you know whether your content data is good or not? Commonly used data analysis and viewing tools are: flying melon data, watermelon data, kolranking applet, etc.
Second, content positioning
1. Clarify the purpose of account operation
The first purpose of account operation is not to do it blindly. At present, there are three common purposes of account operation in the market: 1) brand promotion: enhancing popularity and entering the market, such as Yuanqi Forest; Keep the brand hot, such as Alipay set Five Blessingg activities; Promote new products; Refresh user cognition; 2) Building online celebrity: talented, attractive, funny, emotional, expert, non-real, etc. 3) Live delivery: This is also the ultimate goal that most operators want to do now!
2. Positioning the account field
The account operation should be clearly positioned, and the fields prohibited by the platform should not be touched, such as financial products, medical care and health care products. The fields that can be selected normally are such as: food, beauty, comedy, entertainment, pets, art, sports, health, emotion, dance, tourism, clothing, mother and baby, real estate, automobile, science and technology, education, home appliance decoration and so on. Of course, it's easier to create by choosing the popular genre direction.
3. Account layout
After determining the positioning and content, you should also learn the skills of account layout. Often, after making a large size, you can appropriately rewind it to other small sizes. Commonly used layout techniques are: one-to-one strong association layout (multi-person short video, recommendation of girlfriends and friends, couple number); Multi-number single field layout (brand number+vertical subdivision field); Multi-number and multi-domain layout, etc.
4. Clarify the core values
The audience of content creation is real users. How to make users like their own content better is nothing more than to impress users' worldly desires and values. Common ones are to convey useful values: knowledge, skills, stories, truth, chicken soup, etc., and interesting values: sensory experience, emotional satisfaction, etc.
5. Determine the expression form
In content creation, the expression form of video is also an important skill. The common ones are real shooting+subtitles (real people leaving the country, vlog, cross-dressing), animation+subtitles (mascot brand, science fiction), graphics and text, creative 3d, etc.
6. Clever use of memory points
Today's short videos are short in rhythm and fast in frequency, and it may be a certain detail that makes users feel refreshed and memorable, such as tagging: making users easy to remember; Clever memory points: special language, action, position, sound, appearance, expression, etc.
7. Shooting requirements
In content creation, it is also particularly important to shoot content materials. As far as possible, we should leave the country as a real person, seize the users around the world in 15 seconds, and improve the broadcast completion rate. At the same time, we should pay attention not to take too long (2-3 seconds is appropriate), and combine the popular content of the platform to promote inspirational, positive energy and better life content.
8. Data-driven adjustment
Short video creation wants the content to explode, so it is particularly important to analyze and drive the data. Some content may explode the first time, which belongs to the randomness of the system. It is necessary to learn to test thinking and do content, and refine controllable factors: the new number is boldly tested, the content is subdivided in multiple dimensions, and the selling points of users are tapped; At the same time, the release time of the most explosive powder and the effect comparison of different topics are tracked.