The World FOOD REPORT is a monthly magazine invested and founded by Shanghai Xunwei Media Group in 26 (domestic unified serial number: CN11-5872/TS international standard serial number: ISSN1671-8542, mailing code: 8-911), and it is also the first lifestyle magazine in China that advocates a high-quality lifestyle from food.

since the magazine was founded, it has been taking "color, taste and vigor" as its editorial policy, and at the same time, based on the tradition of Chinese cuisine, it has explored China people's attitudes, emotions and various psychological adventures towards food. The magazine tries to analyze the social circle and lifestyle of contemporary China people with food as a clue, and paint a picture of the ecology of contemporary China people's food lifestyle for readers.

in September, 29, the World FOOD REPORT was completely upgraded and renamed as World Food ZEST.