group buying is group shopping, which refers to a kind of shopping mode in which consumers who know or don't know unite to increase their negotiation ability with merchants in order to obtain the best price. According to the principle of small profits but quick turnover, large quantity and excellent price, merchants can give group purchase discounts below the retail price and quality services that cannot be obtained by individual purchase. As a new e-commerce model, group buying improves the bargaining power between users and merchants through the forms of consumers organizing themselves, professional group buying websites and merchants organizing group buying, and gains profits from goods to a great extent, which attracts the attention of consumers, industry manufacturers and even the capital market. The commodity price of group buying is more favorable. Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged. Now the main way of group buying is online group buying.
after the Weibo wave, China Internet has ushered in a new wave of web2. applications, which is a web2. application that imitates the groupon model in the United States. In fact, groupon's biggest feature is to use group buying to reduce per capita consumption, so that netizens who participate in group buying can get greater discounts. At present, hundreds of similar websites are being launched in Beijing, Shanghai, Guangzhou and other cities in China. Regarding the competitive pressure of homogenization in the future, Fang said that the fiercer the competition, the better, which shows that the Groupon model is accepted by everyone and the prospect is more worth looking forward to.
this kind of website * * * has the same characteristics: it launches a single boutique consumption every day, and its coverage spans training courses, outdoor activities, catering and other service industries. If users are interested in group buying, they can click the Buy button, and make up a minimum number of people in a limited time, so that netizens can enjoy the ultra-low group buying price, and get coupons by downloading, printing, sending SMS messages, etc., and use coupons for consumption.
The relatively large group buying networks include Meituan, Handan, Yizaiya, Nuomi, Sohu Aijia Group, F Group, 24 coupons, Full House, Rice Group, Didi Group, QQ Group, Aibang Group, Sina Group, Wowo Group, etc. ~ ~
As a new consumption mode, online group buying has no relevant rules to restrict it at present, therefore, fraud cases. In this regard, online group buying, as a way of consumption, should be considered comprehensively and carefully when consumers choose online group buying to gain price concessions.
in order to ensure the safety of shopping, consumers should be careful when choosing a group purchase platform to get preferential prices. Choosing a professional and reputable platform to initiate or participate in group buying can improve the safety factor of online shopping, and the quality and after-sales service of group buying products can also be guaranteed.
There are many small groups of things with poor quality. It is simply that online shop sellers make money in a different form, and things are not cheap. Try to buy large groups, which is more reliable and guaranteed after sale.