With the popularity of short videos, a new profession has emerged in the field of food-visiting shop anchors. It was originally designed to introduce some delicious restaurants in the city to netizens, but later this new occupation became a bit stale.
Of the 10 young people in this city, 8 patronize restaurants. There is no threshold. As long as you pick up your mobile phone, you can become the anchor of visiting restaurants and walk into restaurants to introduce delicious food.
At first, the anchors said that they would shoot videos to introduce the restaurant for free, and the catering owners were very happy and welcome. People shoot videos for their shops for free, and it is also appropriate to stay for dinner.
With the increasing popularity of shopping videos, more and more shopping anchors are attracted to join, but now the catering industry has begun to boycott shopping anchors. Many restaurants are not allowed to shoot in the store, and they have begun to refuse visiting anchors. Why?
Obviously it is a good thing, why should the restaurant refuse? Faced with this problem, Zhou Jianlin, the owner of a hot pot restaurant, said, "You will refuse!"
Mr. Zhou said that when the anchors just entered the restaurant to shoot videos for the restaurant, the restaurant owner often invited the anchors to stay for dinner and shoot while eating.
This has also become a hidden rule for store anchors and the catering industry.
However, with the popularity of shop-exploring videos, more and more people have joined the shop-exploring industry, and some people have discovered this hidden rule.
Using the excuse of exploring the store to go to the restaurant for free, and eating without giving money has become the normal state of exploring the store anchor!
Whether it's 50 fans, 500 fans, 20,000 fans, or even a million fans, after entering the restaurant, they will clap their bottoms and leave.
The waiter stopped to check out, but the shopkeepers declared, "I made a video for your store to promote it." It's good that I didn't ask you to pay. Believe it or not, I will give your store a bad review! "
How dare the waiter charge them again after facing the threat of the anchor? If you give a bad review to the store, you will be in big trouble. It is better to do more than less.
It doesn't matter if you come once in a while, the restaurant can survive, but now more and more shopkeepers are broadcasting and the quality is high.
Uneven, some are polite, but most of the anchors are of poor quality.
When there are 30,000 or 20,000 fans on the platform, they put forward various excessive demands on the merchants, even if they eat for free. Some poor quality anchors also ask the merchants to pay the fees, otherwise they will give the restaurant a bad review, saying that the food in the restaurant is terrible, so as to blackmail the merchants.
For such a threat, many catering bosses have a headache, which gradually aroused the resentment of catering bosses. Everyone began to spontaneously boycott the anchor of the store and refused to enter the store.
Mr. Zhou, who runs a hot pot restaurant, has encountered such a situation many times. Seeing that Mr. Zhou refused to give in, many shop anchors smeared his shop in the video, saying that the dishes were not fresh and tasted bad. In this regard, Zege said: The quality of the anchor group is worrying, and it is really helpless to resist rejecting them!
When Mr. Zhou's hot pot restaurant opened, he spent 20,000 yuan to invite the anchor of the restaurant to shoot a video at home. Each video costs seven or eight thousand yuan. It cost 20 thousand yuan and didn't bring much practical effect.
Since then, Mr. Zhou has rejected this propaganda method and started shooting some small videos himself. Mr. Zhou found that customers who really come to the store for dinner will not watch the small videos in the store. The video of the anchor in the store seems to be played a lot, but in fact the conversion rate is very low. Nowadays, it is an era of information fragmentation. Many people forget it after reading it. Instead of letting the anchor in the store come to the store to eat the king's meal, it is better to shoot it yourself.
When opening a restaurant and cooking food, the most important thing is taste. As long as the taste is good enough, even if no video is taken, the business in the store is still hot. After unveiling the mystery of the anchor, more and more catering industry bosses began to boycott the anchor.