Xinhuanet Zhejiang Channel March 26th (Reporter Shen Xiquan) BMW and Mercedes-Benz are used to it, and the roar of world-class sports cars such as Ferrari and Porsche can often be heard. As long as it is a famous car in the world, it can be seen on the streets of Wenzhou. According to incomplete statistics, there are currently more than 6, BMW cars and more than 3, Mercedes-Benz cars in Wenzhou, while the number of Porsche and BMW cars owned by Wenzhou people in China accounts for about 1% of the country. According to the statistics of BMW Brilliance, by the end of 27, the number of BMW brand cars in Chinese mainland had reached 12,, with the largest sales volume in Hangzhou, Wenzhou, Beijing, Shanghai and Shenzhen. At the end of 27, the number of BMW cars in Wenzhou exceeded 6,, accounting for about 1/2 of the number of BMW brand cars in Chinese mainland. According to industry analysts, from the concept of "Wenzhou people", this data is not complete, because many Wenzhou luxury car owners go to other places to buy cars, or drive Mercedes-Benz, BMW, Ferrari, Porsche, Bentley and other luxury cars to Beijing, Shanghai, Hangzhou and other places. In fact, the proportion of BMW customers with Wenzhou nationality accounts for about 1/1 of Chinese mainland. Li Zhirong, chairman of Wenzhou Zhenan Electromechanical Equipment Co., Ltd., one of the largest dealers of BMW cars in China, said that in 27, the sales volume of BMW cars in Wenzhou exceeded 2,2, and even the sales manager of BMW Asia was amazed at the consumption capacity of Wenzhou, a regional city in China. In addition, although the number of Mercedes-Benz in Wenzhou is not high, the per capita ownership rate can rank among the top three in the country. In 27, the number of Porsche licensed in Wenzhou was 191, accounting for about 1/21 of Porsche's sales in Chinese mainland. Together with the Wenzhou customers licensed outside, the proportion of Porsche Wenzhou customers accounted for about 1/1 of Chinese mainland. Li Zhirong said that the main consumption power of high-end cars such as BMW and Mercedes-Benz comes from high-income groups, especially the senior managers and business owners of more than 4, local private enterprises. People who buy luxury cars value the brand most, followed by the quality of the car. Factors such as rising oil prices and adjustment of consumption tax have little impact on the luxury car market. People who have the ability to spend more than 1 million yuan on top luxury cars are not sensitive to prices. Investigation on the car habits of Wenzhou bosses BMW and Mercedes-Benz are still the mainstream 28-3-28 1:52 Source: Wenzhou Net-Wenzhou Business Daily Editor: Xu Qiongfeng

According to the latest statistics of Wenzhou Vehicle Management Office and related automobile sales companies, by the end of 27, the number of BMW in Wenzhou had exceeded 6,, while that of Mercedes-Benz had exceeded 3,. In 27 alone, the number of BMW sales in Wenzhou reached 2,2, while other luxury brands such as Porsche were also rapidly "popularized", and the number of licensed cars reached 191 ... In fact, Wenzhou people accounted for more than one-tenth of the country's ownership of brands such as BMW and Porsche.

The consumption habits of Wenzhou people (especially Wenzhou businessmen) who love luxury cars have not changed in the past ten years. However, in a survey on the consumption habits of Wenzhou entrepreneurs, 2 Wenzhou entrepreneurs interviewed by reporters made some supplementary explanations to this set of data with their own experiences: luxury cars are used for comfort on the one hand, but more importantly, to show the company image; Entrepreneurs attach more importance to brands than other factors ...

Change car frequency: 3-5 years

2 entrepreneurs change cars at least once and at most three times. Most entrepreneurs set themselves a change frequency of 3-5 years. Among the 2 people, it is not uncommon to change trains three times since 2. They generally believe that the main reason for changing cars is to keep up with the trend of major models, so that corporate car use is consistent with corporate image. Many entrepreneurs are deeply impressed by the first car change since 2-they have some similarities: most of them changed from various brands such as Santana, Nissan and Volvo to BMW or Mercedes-Benz; Changing cars this time is a very important strength improvement along with the development of the enterprise.

Although many people, including entrepreneurs, don't agree with the statement that "a car is a status symbol", they also feel helpless that it is true in many business activities.

BMW and Mercedes-Benz are the mainstream

In December p>26, Lin Panwu, the chairman of Fudebao Furniture, prepared to replace the Volvo S8 that he had used for several years. At that time, he took a fancy to the Audi A8, but other members of the board of directors quickly collectively "rejected" his idea, because they thought that Mercedes-Benz was the best foil to the company's image compared with Audi, and finally finalized the Mercedes-Benz 6-this does not mean that Audi A8 was the only one.

Although the number of BMW is twice that of Mercedes-Benz, most Wenzhou bosses have experienced the experience of changing cars between BMW and Mercedes-Benz several times. Of course, these two brands are not without rivals. In fact, every entrepreneur takes several brands into consideration when changing cars. In the interview, some entrepreneurs also made it clear that the next goal is Bentley.

The mileage driven by entrepreneurs is decreasing

A few years ago, Private Economy magazine made a survey on the annual mileage of 2 Wenzhou entrepreneurs, and found that Wenzhou bosses are quite "hard", with more mileage of 5, to 6, kilometers a year, and there are not a few who reach 4, kilometers. Among the 2 entrepreneurs this time, except for some who can't remember the mileage in 27, most of them drive 2,-3, kilometers a year, and the highest is not more than 5, kilometers.

entrepreneurs said that except for short-distance driving by themselves, drivers are usually brought with them when the mileage is more than 1 kilometers. And that kind of inter-provincial trip, unless it is inconvenient to stay in the local area for a long time, generally will not drive there. Zhao Zhonghua, general manager of Gull Bird King Shoes, said that safety is definitely the most important thing, which is definitely the first place when buying a car or using a car. Zhou Jiaru, chairman of Guansheng Group, recalled that his longest driving experience was in GUO, USA. In order to visit customers, he traveled around new york, Boston and Washington from Atlanta, with a distance of 2, kilometers. This is an unforgettable experience, but one such experience is enough.