Last year, I joined Xiaohongshu with the help of my colleagues from self-media.

After studying for a period of time, I gained thousands of followers in less than a month.

Then he successively set up Xiaohongshu accounts in multiple fields, basically all of which have more than 1,000 or 10,000 followers. Currently, he has taken over some enterprise accounts for agency operations and has accumulated some successful cases.

Below, I will share some experience in operating Xiaohongshu personal accounts based on practical experience.

This article will share Xiaohongshu’s platform advantages, account establishment, note creation, platform rules, and monetization models, as well as 1V1 account diagnosis to help monetize the platform.

The full text is 5,000 words and took 5 days. All the content is the essence. Please read it carefully.

1. Platform advantages According to official data, as of July 2019, the number of Xiaohongshu users has exceeded 300 million, and the number of monthly active users has exceeded 100 million, of which 70% of new users are born in the 1990s.

Xiaohongshu generates 3 billion images, text, and short video content every day, 70% of which comes from UGC (user-generated content).

It seems that Xiaohongshu has become a new traffic pool and a new offensive position for many companies and individuals.

So, it’s already 2022, why don’t you hurry up and get a share of the new traffic favorite?

Xiaohongshu official PPT 2. Account building 2.1 Registration Xiaohongshu official has higher requirements for account registration than other platforms (such as Douyin, etc.). The reason is to avoid some people who create accounts in batches.

Xiaohongshu accounts will be bound and recorded with mobile phone numbers, mobile phone models, and even Wi-Fi environments.

Once an account violates regulations, even if the account is canceled and re-registered, it will have a certain impact on the weight of the new account.

If you have run Xiaohongshu or even violated the regulations, my suggestion is to find a new mobile phone, use a new mobile phone number, and bind accounts on other platforms (such as QQ and WeChat). You must also use a new one.

), and use the new WiFi environment (if the WiFi environment cannot be changed, then use the traffic of the new mobile phone number) to conduct a new registration.

Of course, for newcomers who sign up for Xiaohongshu for the first time, there is no need to worry about these issues.

2.2 Account maintenance After registering a new account, the first thing to do is not to send notes directly, but to enter the "account maintenance stage".

So, how to raise an account specifically?

①Simulate the usage habits of ordinary users.

Try to choose a time period when ordinary users often use Xiaohongshu, usually after meals and before going to bed, such as: "8:00-10:00", "12:00-14:00", "18:00-

During the four time periods of 20:00 and 21:00-23:00, read, like, collect and comment on other people’s notes on the Xiaohongshu platform.

Try to use Xiaohongshu for more than 20 minutes each time.

②Search and follow notes and bloggers with the same or similar positioning as your own account.

Try to search for relevant notes based on the positioning of your personal account. For example, if your positioning is food, you can search for food-related notes and follow some food bloggers.

In this way, the platform will assign group tags to you based on your user behavior, recommend more food notes to you, and position your account based on your note-reading habits.

③The time issue of account maintenance.

The account maintenance time is generally about 2 weeks.

During this time, you can pay attention to the excellent notes of other bloggers with the same positioning, so as to maintain your account and learn at the same time.

2.3 Positioning Xiaohongshu has a lot of content in fashion, beauty, food and other fields, but with the increase in platform users, the content has begun to become diversified.

At present, Xiaohongshu has expanded to nearly 30 fields such as technology and digital, comedy, games, music, film and television, and fitness.

Xiaohongshu’s official PPT Dandelion platform content is classified into so many fields, how should you position yourself to enter?

Here are 3 suggestions for you: ① When positioning, it’s best to think clearly about whether and how you want to cash out.

②Choose what you are good at or what you are learning to do. Remember one sentence, people can never make money beyond their own knowledge!

③I would rather make a chicken head than a phoenix tail.

Competition in the popular fields of Xiaohongshu, such as fashion, beauty, and food, is fierce. If you don’t have hardcore content, I don’t recommend getting involved.

2.4 Account creation Nickname, avatar and introduction are the overall impression users have of you and are also key factors in determining your followers.

① Nickname: The nickname should be direct and straightforward. It can let everyone know at a glance what you do, let him know your value more clearly, and give him a reason to pay attention to you.

Nickname formula: popular nickname = simple nickname + content area/p> For example: Lin psychological therapy, Xiaobaibai is a little greedy, Dadong operates TALK, Cici loves fitness, learns expressions from Floria, operates Dog Dadong, etc.

② For avatars, if you want to highlight your personal IP, it is best to use photos of your own life; if it is in other fields, such as food, you can use food photos.

Core avatar selection: Compare the avatars of bloggers in the same field and make decisions based on the comparison.

③Introduction The essence of getting user attention is that you just need it and I happen to be professional.

Therefore, the following three points can be highlighted in the introduction writing: I am very professional: digital description + specific field positioning, and adding emoji expressions to distinguish levels and avoid monotony.

I am special: advanced copywriting + love story telling skills.

Advanced copywriting can highlight personal brands and is suitable for people with special experiences to gain user attention through differentiated operations.

I am great: the key point of expression is to "summarize an experience in one sentence", throwing suspense to users, and then attracting users to browse and pay attention.

In addition, the profile setting needs to be careful not to contain sensitive words.

④The homepage can be equipped with pictures that match your personality to intuitively and clearly reflect your value.