Forms also include film and television advertisements, online videos, promotional videos and micro-movies. And the product or brand information is embedded in the video, which produces a visual impact and performance tension, and realizes self-communication through the power of netizens to achieve the purpose of marketing products or brands.
It is precisely because online video marketing has the characteristics of interaction, initiative, rapidity and low cost. So online video marketing is essentially a combination of TV advertising and Internet marketing.
Extended data
The greatness of video marketing lies in the accuracy of communication. First, I will be interested in the video, and then I will change from a follower to an exchange sharer. The object of communication must be people with the same characteristics and interests as him. This series of processes is to accurately screen and spread among target consumers.
When netizens see some classic, interesting and relaxing videos, they are always willing to actively spread them. Through the active and spontaneous dissemination of corporate brand information by the audience, video will spread like a virus with corporate information on the Internet. The key of virus marketing is that enterprises need to have good and valuable video content, and then find some susceptible people or opinion leaders to help spread it.
The spread of video marketing
Video marketing first needs to open a special area on the company website to attract the attention of target customers. Secondly, we should also cooperate with mainstream portals and video websites to enhance the influence of video.
Moreover, for Internet users, offline activities and offline participation are also an important part, so it will be more effective to integrate offline activities and offline media for brand communication through video marketing on the Internet.
Baidu Encyclopedia-Video Marketing
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