This is also the reason why I can't stop. Everyone likes to watch what everyone likes. Many people like the theme of cute sister's coquetry.

second, instant satisfaction, grasping people's hearts, is very similar to the act of knocking melon seeds, and you can see more interesting content when your little hand slides down.

Third, Tik Tok has lowered the threshold of video production, shooting, editing and soundtrack, and the creator only needs to be able to record and insert appropriate music to complete a short video.

These three points contribute to the reason why Tik Tok can't stop.

the main logic is that excellent content will be motivated, and the motivated content will continue to produce better content, and users can feedback the quality of the content in time, forming a content ecological closed loop.

Therefore, as long as it is high-quality content and the recommendation mechanism of the platform is used, an explosive video will be made.

2 How to produce better quality content

Knowing Tik Tok's recommendation mechanism, we should choose our own runway according to our own characteristics and advantages to avoid content homogenization.

I divide Tik Tok into four categories, for your reference.

1. Heart-throbbing

Good-looking little brothers and sisters, or beautiful food, make you feel heartbroken.

this kind of video has high conversion rate and strong powder absorption ability. as long as the content is updated on time, it is easy to add powder, but the output of the content is not in place, and the browsing data is prone to fluctuation or even negative growth.

2. Knowledge

There is a group of people in Tik Tok who are concerned about sharing knowledge, popularizing common sense and interpreting the characteristics of each field.

although this kind of content has strong liquidity and little risk of violation, its powder absorption ability is relatively weak.

For example:

Tik Tok users "go to college well" is the national university style of popular science;

Tik Tok users "start a business to find Cui Lei" to share various skills and methods on the road to starting a business;

Tik Tok user "Yi Zhongtian" teacher specializes in explaining short stories in history;

Tik Tok user "Detective Lei" shared a short story about world travel.

Therefore, the vibrato video we made can be humorous, but the essence is still inseparable from the content of accumulated knowledge.

3. Funny videos such as

God reversal, big brain holes and occasional conflicts are prone to explosions, and they are still long-term concerns. After all, everyone brushes videos to kill time for fun.

However, this type of content has fierce competition and serious homogenization, and there are actually countless interesting stories in life.

For example:

Tik Tok user "A Chun (unisex face of the whole network)" changed from a boy to a cute girl through a beauty filter, and the amazing reversal also shocked netizens;

In addition, it is also the easiest to attract fans around the bloggers who are popular. For example, Tik Tok user "A Chun's roommate" filmed some videos of A Chun's production, so that users can see the later work of online celebrity's production, which can help the main body on the one hand and derive other businesses on the other.

Tik Tok user "Weiwei Ah" is also an open-minded blogger in Tik Tok. Anyone who sees his video feels like a sand sculpture. Every time the plot is a reversal of God, it is funny with some sarcasm, but the key is that the actor is funny.

Tik Tok users' "get rich overnight" grain amplifier, mini version of popcorn, small yellow duck with mirror, Spider-Man on the roof and homemade bottom material from Haidilao all belong to the brain opening, which stimulates people's sense of hands-on participation.

However, ordinary players can also make funny videos. The Tik Tok user "-Want Want" filmed a group of fans blowing for her mother-in-law, but they were not plugged in, and their brains were wide open.

4.

The specialty and technology of kneeling belong to this category, which has a relatively high threshold and is also the most promising category. For example, dancing girls, street skateboarders and pianists play music.

There are many gods of editing and photography in Tik Tok.

For example:

Ququ, one of the most handsome hair stylists in Tik Tok, is to teach everyone how to make a better-looking hairstyle according to the matching of face and hairstyle;

Tik Tok user "Mr. Tan" is a professional performer who focuses on wearing shoes, and teaches you how to identify trendy shoes, how to maintain them and where to buy them cheaply. His specialty is obvious.

Tik Tok editor "Chen Xiaobai" is a super mix of special effects and sound effects, and every video is cool.

Tik Tok user "Zhao Qiqi loves ps" is a technical expert who loves P-pictures and rap. ps has simply listened to rap and explained the professional knowledge of drawing to everyone.

5. Cure category

Mengwa Mengchong and Chicken Soup for the Soul belong to this category. Maybe a cute baby can win users' praise and comments.

The content of the healing category is easy to do, which can be a smile of a cute baby, a little cuteness at home and an inspirational little truth in life.

Generally speaking, there are two kinds, beautiful skins and interesting souls.

3 operation tips, so that you can avoid countless pits

1. Sliding zoom

The motion direction of the camera is opposite to that of the zoom;

2. Seamless transition

The end of the first video and the beginning of the second video are similar;

3. Upgrade

The slow-motion lens of the mobile phone is suitable for taking some beautiful scenery and some expressions.

These three techniques are the most basic techniques of Tik Tok, and they are also very quick to get started, which can give the best impression of the picture.

At ordinary times, we should pay attention to experts in related fields, and collect the latest and hottest music and the latest creative points of playing, such as kicking the bottle cap, reba dancing and seaweed dancing.

4 Pay attention to data to make the content more effective

1. Release

The release time, copy and cover of the video should be considered.

Generally speaking, 8: p.m. is the peak of traffic in Tik Tok. The headline copy should be colloquial and open as much as possible, not like advertisements, idioms and proverbs.

Guide users to comment, and try to choose the front of the characters on the cover, or the most wonderful clips in the video.

2. Replay

The fans' praise rate shows the powder absorption ability of the content; Like the playback ratio, you can see how wonderful the content is. We can adjust the following content through these two data.

Playing Tik Tok is actually an accumulation process. You need to brush and watch more, master the hot topics, and learn to rub hot spots.

For example, you can shoot the same video, check in the place of online celebrity, and then apply it to yourself.