Going to sea, exploring delicious food, and three-minute narrated movies... For many young people, "short videos are just a meal" has become a daily life, and this kind of content is also called "electronic mustard" ". Since it is "pickled mustard", it means that "the taste is acceptable", but the "single taste" and "not nutritious enough", how to "make" and how to "eat" are issues worthy of attention.

The popularity of "electronic mustard" is a cultural phenomenon resulting from the in-depth development of the mobile Internet. In the era when television was popular, a family would turn on the TV while eating, watch the news and chat about home affairs. The picture was very warm. Nowadays, the short video trend is coming, giving people unprecedented content choices. Mobile phones are gradually replacing TVs and becoming the center of home entertainment. At the same time, there are nearly 100 million adults living alone in our country. Using "electronic mustard" as the "background sound" while eating can not only relieve loneliness, but also enjoy themselves. "Having fun" with netizens during the barrage interaction can be described as a trend nowadays.

However, limited by the duration and algorithm recommendation mechanism, the quality of “electronic mustard” has also been widely criticized. Take movie commentary content as an example. In order to achieve the effect of "stopping without surprising words", this type of video is often edited using highly routine templates. The male and female protagonists are all called "Xiao Shuai" and "Xiao Mei". In order to attract attention and create a suspense for tens of seconds, the artistry of the original film's plot, photography, soundtrack and other links are completely deconstructed, and some even resort to pornography and violence. . In fact, a large amount of short video content can become "electronic mustard" because its information is straightforward and requires no thinking. However, the biggest problem with this kind of instant happiness is that it replaces the initiative of thinking and appreciation, and is a kind of " "Poverty of abundance" often leaves more emptiness.

At present, the content competition of short videos has entered a "red ocean". After years of dissemination, users are getting tired of short videos that have only been used briefly. In the past, MCN organizations copied tens of thousands of "electronic mustard" content accounts in an attempt to refresh the screen, but they are no longer so fun. The changing industry situation calls for the upgrading of short videos to high-quality products. We have seen that some well-produced popular science content and micro-short dramas have frequently received tens of millions of views, and many platforms have also introduced various incentive mechanisms to encourage the output of high-quality content. This has clarified the direction for the better development of short video content.

For more "diners", no matter how good the "pickled mustard" is, they will never feel full. They should actively get out of the information cocoon and get more exposure to high-quality content worth chewing over and over again, so as to obtain the experience of growth. Nutrition.