"Wonderful City" is an urban documentary exploration program produced by Youku. It mainly uses the dual-perspective shooting mode of star directors to record the craftsmen, gourmets and artists living in the city. People, let more people know the stories of these characters with urban spirit.

The starting point of this program is good, but the effect is not particularly good. Compared with the recorded characters, people prefer to pay attention to the celebrities. Sometimes you can know what a show is like by looking at the celebrities who appear in it. This is the so-called celebrity traffic effect. For example, when the first episode of "Wonderful City" was broadcast, not many people paid attention to the program, and even the number of topics in a single week did not reach the "Variety Show Power List" list.

But it was different in the second episode. Perhaps because of the addition of Xiao Zhan, the second episode of "Wonderful City" attracted a lot of people even before it was aired. of attention. After it was broadcast, the number of topics in a single week exceeded 370 million, directly ranking fifth in the "Variety Show Power List". Some people think this is because the first episode laid the foundation for the second episode. However, it can be seen from the rapid decline in the popularity of "Wonderful City" during the third and fourth episodes. Many netizens are not because of this. The show is here, but it is for the star Xiao Zhan. From this point alone, we can see how much a top star can promote the show.

Many people are familiar with Xiao Zhan, a well-known domestic actor. Many people are accustomed to calling him a traffic star, while others think that he is both a traffic star and a powerful star. After all, he has appeared in many film and television works, whether it is "Chen Qing Ling" or "His Royal Highness the Wolf", they have left a very deep impression on the audience, and he is still a popular star in the entertainment industry.

To put it simply, traffic is the number of visits or popularity. Whether a variety show or film or television work is good or not is usually determined by the number of visits or popularity. Therefore, in many cases, the audience's preferences determine the ratings of the program or film and television work. With the continuous development of China's Internet technology in recent years, more and more celebrities have appeared. Some of them have attracted the attention of netizens because of their looks or good voices, resulting in them often occupying the top searches on Weibo. and entertainment headlines, a new term has gradually emerged, that is, traffic star, which is also a product of fan economics in the new media era.

Nowadays, many variety shows or film and television works are becoming younger and younger, especially there are more and more youth or costume idol dramas, many of which are starring actors who have never acted or are not Artists with professional backgrounds, but the ratings of their works after starring in them are very good, and some of them have higher ratings than those of movies starring professional actors. This is also an important reason why film and television companies look for these new actors to star. .