No matter from Huawei's product line, brand development strategy or the development trend of emerging industries, Huawei has adopted a concentric diversification strategy, driven by technological innovation, and gradually become bigger and stronger. First of all, from the product line, Huawei's strategy of accumulating technology is continuing to actively ferment. Since the establishment of Huawei, it has worked hard in B2B communication industry for most of the time and gradually shaped its brand. It has always attached importance to research and development, trying to catch up with the leading giants. Until the last decade, Huawei's development speed suddenly accelerated, and its cross-industry development was rapid. It constantly uses its technological advantages to seize the popularity of feature phones and become a competitor of brands such as Apple and Samsung in a short time. Secondly, from the perspective of brand development, Huawei's concentric diversification strategy has formed a butterfly effect. Huawei's brand development strategy is very clear, insisting on doing something and not doing something. It adopts fields with similar technologies, gives full play to its own technological advantages, takes customers as the center, constantly expands Huawei's concentric circles, and forms a butterfly effect.
3 Technically speaking, Huawei's imitation from the beginning to the continuous breakthrough of innovative 5g made Huawei's mobile phone catch up step by step. This year, it has surpassed Apple and jumped to the second place, second only to Samsung. I believe that in the near future, Huawei will be able to achieve even better results. The reason is that through excellent product quality and long-term safe use, the brand penetration rate has been improved, and the intrinsic value of the brand has been reflected at a reasonable price. From the factory age to the present brain age, Huawei has been steadily seeking change, which can be summarized in one sentence: the left brain sells value, the right brain sells feelings, and the left and right brains conquer at the same time. This is the core logic of Huawei brand.