Li Ji Lao Goose is a very famous brand in the roast duck industry, with high popularity and reputation.

Liji Laoge's business model is to quickly expand its market share through franchising.

However, whether it is reliable or not needs to be considered comprehensively.

First of all, Li Ji Lao Goose has a high influence and reputation in the market and can attract more consumers.

This is a favorable factor for franchise stores because brand awareness can bring more customer traffic.

Secondly, Liji Laoge has a relatively mature operating model and management experience, which is an advantage for franchisees.

Franchisees can reduce entrepreneurial risks with the help of Liji Laoge's brand influence, product supply chain and business guidance.

However, there are also some potential risks in joining Liji Laoge.

Franchise stores need to pay franchise fees, deposits and other fees, and carry out decoration, equipment procurement, etc. in accordance with brand requirements.

In addition, franchisees must also comply with Li Ji Lao Ge's operating standards and requirements, including business scope and quality assurance, which may impose certain restrictions on franchisees' operating autonomy.

All things considered, if you have a certain understanding of the roast duck industry, have sufficient funds and operating capabilities, and are willing to accept the management and restrictions of the brand, then joining Li Ji Lao Goose may be a more reliable choice.

However, decisions will need to be made based on your personal circumstances and research on the brand.

It is recommended that you communicate in detail with the Liji Laoge headquarters before making a decision to understand the specific details and conditions of the franchise cooperation.