Yes, the "accidents" during the holidays make young people live a more regular life of "adding meals". Hungry? The report found that before the festival, consumers' demand for take-out lunch and dinner decreased slightly. On the contrary, the demand for breakfast (5-7 o'clock) and snack after 22 o'clock in the evening increased significantly.
among them, the demand for breakfast and midnight snack in hotels and scenic spots is the strongest. From the travel strategy of netizens, we can also find that it is very important to "eat enough and get up early, and avoid people". When you get tired at night and go back to the hotel, you can order the city's special food through hungry takeout, and you can also let your body rest early without delaying the enjoyment of food.
Affected by the preferences of foreign tourists and temporary travel needs, the data show that during May Day this year, the take-out of farm dishes increased by 11 times, the demand for temporary take-out of maternal and child products, medicines and daily necessities, and the orders for popular snack foods such as crayfish and snail powder also increased by 2 times or more.
Take tourists as an example. Their favorite take-away items in hotels include breakfast such as coffee, porridge and fried, and snack such as barbecue, snail powder and milk tea. At the same time, cold medicine, stomach-invigorating and digestion-promoting tablets, gastrointestinal medicine and band-aid are also the most common medicines they buy when they go out for emergency.
Festive consumption is enthusiastic, and offline play transactions have increased by 1 times:
Beiqing-Beijing headline reporter learned that during the May Day holiday, the "explosive recovery" of consumption is also reflected offline. Hungry? According to the data, since the May Day holiday this year, the consumption of offline life services has increased nearly four times year-on-year and more than two times quarter-on-quarter. Among them, the consumption of play projects increased by more than 1 times year-on-year and nearly 3 times quarter-on-quarter. From the perspective of offline consumption enthusiasm, the top five cities are Shanghai, Hangzhou, Beijing, Shenzhen and Guangzhou.
On Friday this year, I participated in the Hungry Platform of Shanghai May 5th Shopping Festival for the second time, and joined 6, Shanghai-style high-quality brands, with a cumulative subsidy of over 2 billion yuan, to create a "New Shanghai-style Life Festival" in Shanghai. Within two months, 55 business districts in nine major urban areas of Shanghai will be linked to provide "Shanghai-style customized red envelopes" consumption spree, 5.5 yuan afternoon tea explosion products, yuan distribution and other carnival concessions covering the whole city.
The consumption enthusiasm of the festival is obvious to all. Only on the evening of May 1st, during the 4-hour party of "Buy Shanghai Hi" 221 May 5th Shopping Festival, Shanghai consumers ordered about 5, barbecues and nearly 2, crayfish as snacks when they were hungry. That night, the milk tea takeaway delivered from the Hungry Platform, the height of the end-to-end stacking, is equivalent to 15 Oriental Pearl.
The above contents refer to the perspective of Qingtong-Hungry, release the May Day consumption report: the sales volume of take-away food has tripled in the past five years.