(1) Discover business opportunities
Before the founding of 80 private kitchens, Xia lived a nine-to-five life like many white-collar workers working in science parks. For white-collar workers, there are generally three difficulties in going to work: it is difficult to squeeze the bus, it is difficult to squeeze the elevator, and it is difficult to eat ... In an opportunity to book a takeaway, Xia girl met a family restaurant called Mr. Shang Tang to make a takeaway. The advantage of Mr. Shang Tang's meal is that it is delivered directly to the door, without going downstairs to get it. Using insulated lunch boxes to pack meals can ensure the temperature of the meals. This experience made Xia girl shine at the moment. ...
So, she began to analyze Mr. Shang Tang's business model-from the analysis of target users to the procurement of ingredients, the production of lunch, the packaging of meals, the distribution process and the promotion methods.
80 private kitchen beauty CEO Xia guniang
(2) Form a team
After a period of in-depth investigation and analysis, Ms. Xia really felt that Mr. Shang Tang's business model was feasible and reproducible, so she began to revitalize the resources around her: gathering friends A and B, chefs who are good at cooking Northeast cuisine, and bringing her financial friend C, so four people formed a team. A burst of intensive preparations-site selection, business license registration, brand name setting, promotion channel setting, leaflet production and distribution. 80 private kitchen was born ...
80 Privacy Kitchen Caicai
It is said that it is difficult to start a business, and 80 private kitchens established since April are no exception. Oolong events such as wrong meal, wrong delivery priority and wrong delivery occur from time to time. At first, I often called customers to apologize, but now the business of 80 private kitchens has gradually entered the right track, with reasonable food collocation, proper packaging and orderly distribution, and attention is paid to the freshness of dishes. The favorable rate has also gradually increased. After just three months of growth, we can receive orders from 150 single loyal customers every day, and the data is still rising. ...
(C) the secret of success
The take-away market is already a red sea, and all catering brands try their best to win a place in the market. When I asked Miss Xia why the competition was so fierce and she still had the courage to fight her way out, the voice of sunshine came from the other end of the phone: many people's opinions are difficult to adjust, but private kitchens born after 1980 must have their own survival rules if they want to survive.
1. Keep dishes fresh: We usually advise customers to place orders one day in advance so as to determine the amount of ingredients for the next day. Go to the vegetable market to buy fresh ingredients at 5 o'clock every morning.
2. Choose an insulated lunch box: In order to let customers eat delicious food, the temperature of the food must be guaranteed. The lunch box selected by the private chef can be kept warm for 3 hours. Then cook the meal at 10: 30 and deliver it before 12: 00, so as to ensure the temperature of the meal.
3. Home delivery: Meituan, Fan Yao and other major platforms can't deliver goods to your door. However, 80 private chefs can deliver the goods directly to the front desk, avoiding the trouble of going downstairs to get meals, because office workers only have 1.5 hours to rest at noon.
(D) Summary of entrepreneurial experience
When everyone is shouting "If you don't start a business, you will get old", how many people have started to take action? Very few, I think. Many people are not only afraid of wolves and tigers, but also worried about drawing water with a sieve. This is understandable, because people themselves are animals that seek advantages and avoid disadvantages.
However, when you are ready to devote yourself to the torrent of entrepreneurship, you should learn from Xia's entrepreneurial experience:
1. Plan ahead: She plans ahead. It's not just an impulse. First of all, she has 3 years of operation experience. Before founding 80 Private Kitchen, she was the director of operations, responsible for planning the company's product design, promotion and management. Secondly, when preparing to build 80 private kitchens, she made a full understanding of the competing products and made a survey of the target population.
2. Choose the right partner: She has the ability to integrate resources and revitalize the human resources around her. A friend from Northeast China who is a chef was also a friend in the catering industry and finance before joining the "80 Private Chef", so as to rationally plan the allocation of funds.
3. Be bold and cautious, and act quickly: From looking for competing products to starting a business, it took Xia girl less than half a year to act quickly and boldly. But even though she is bold, she is extremely careful and patient. For example, according to the number of leftovers, we conduct user research, analyze the order data, discuss the optimization plan at the weekly meeting, and constantly improve the dishes to retain old users!
(5) you on the road to entrepreneurship.
Although this is a start-up brand. But it has certain reference significance for children's shoes that want to turn from the workplace to the entrepreneurial battlefield. So, are you really ready to start a business? With teacher Xia's encouragement, I wish you success in your career:
Entrepreneurship is an experience, an experience. Don't care too much about success or failure. If you don't try, you never know what the result will be, good or bad, and mentality accounts for the majority!