Event time: From mid-December to the end of February, Jining City will hold the "Cultural Jining Winter Tour Season to Celebrate the New Year in the Home of Confucius and Mencius" tourism season activities focusing on the theme of celebrating the New Year to enrich the cultural and tourism life of the people.

During the event, a number of policies to benefit the people will be introduced, a series of high-quality winter tourism products will be cultivated, cultural tourism consumption will continue to be stimulated, Jining’s winter tourism market will be heated up, and Jining’s winter tourism product brand will be built.

During the event, key tourist attractions established or supported by the government will be guided to reduce ticket prices by 20%-50% during non-holiday periods on the basis of off-season prices; socially invested scenic spots advocate ticket price reductions and profit sharing; use tourist resorts as the main body to integrate surrounding areas

For winter tourism resources such as hot springs and ski resorts, we have launched winter tourism (2-3 day tours) package price concessions products; we have introduced preferential measures for students, senior groups, etc.

Tourist hotels with three stars (including three stars) and above will implement discounts.

The room prices of some tourist hotels will not be higher than 50% of the retail price; for individual guests, we have launched promotions for staying in rooms for four years and getting one free or staying for five years; promoting tourist attractions and catering companies to jointly create "preferential package" services, giving away tickets to scenic spots and local

Specialty products, snacks and food coupons, etc.; launch service gift projects, such as hot spring hotels giving hot spring coupons, free conference rooms for large conferences, free use of swimming pools, gyms, recreation room services, etc.

Guide travel agencies to join forces with tourist hotels and scenic spots to launch packages, value-added services and other off-season discounts or limited-time special offers, and bundle special price tickets for scenic spots, hotel accommodation and catering packages, with some discounts not less than 50%.

Integrate resources such as public welfare study rooms and night entertainment consumption venues as special bonus items for travel agencies.

During the series of activities, Jining City will integrate the folk culture of the New Year and hold a series of activities to celebrate the New Year in the hometown of Confucius and Mencius, allowing tourists to experience and taste the atmosphere of celebrating the New Year in the hometown of Confucius and Mencius.

We will closely follow the three major nodes of New Year's Day, Spring Festival and Lantern Festival to develop active festival activities, hold cultural Jining New Year's Eve activities, and create a distinctive "folk festival activities" brand.

In late December, some scenic spots in Jining will hold live media promotion activities for New Year's Eve products.

On New Year's Day of next year, the Municipal Culture and Tourism Bureau and the Taibai Lake New Area Management Committee will jointly hold the "Hospitable Shandong Culture Jining" New Year Party and the launch ceremony of the fifth Taibai Lake Fishing Festival in the Taibai Lake Scenic Area.

In early January this year, the 9th Provincial Freshwater Fish Cooking Competition and the 6th China Fisherman Culture and Art Festival will be held in the Taibai Lake Scenic Area. At that time, Jining Food Selection activities that are loved by consumers will be held.

During the winter tourist season, food carnivals, tourism food festivals, "Confucius Cuisine Culture Festival", "Grand Canal Food Culture Festival", etc. will also be held to create the "Jining Food" brand.

At the end of December, the city's state-owned art troupes and theaters held great shows and performances.

The New Year's Concert, sponsored by the Propaganda Department of the Municipal Party Committee, the Municipal Federation of Literary and Art Circles, and the Municipal Culture and Tourism Bureau, and hosted by the Municipal Cultural Center and Jining Theater Management Co., Ltd., will be held at the Canal Concert Hall;

Based on the transformation and processing of newly created literary and artistic works in the past two years and outstanding works that have participated in the "Wenhua Award", "Stars Award" and other past years, a number of outstanding programs suitable for performances during the New Year and Spring Festival will be selected and held at the Stars Theater of the Municipal Cultural Center in Jining

The city's new creative cultural performance will be broadcast to audiences across the country through online media; from the third to the seventh day of the first lunar month of the lunar calendar, three municipal troupes plus an external Peking Opera troupe will perform "high-quality products" at the Shengyuan Stage and Acrobatic City.

"Great Opera to Celebrate the New Year" is a cultural performance that benefits the people. Among them, the Shengyuan Stage mainly features Shandong Bangzi Opera and high-quality children's plays, and the Acrobatic City mainly features high-quality acrobatics, children's plays and Peking Opera. The two theaters have 2 performances a day, 10 performances each in 5 days.

, *** 20 performances; during New Year's Day and Spring Festival, municipal professional troupes and municipal cultural volunteer service teams are organized to carry out performance activities to benefit the people at the "Citizen Stage" of Canal Cultural Plaza to create a strong festival atmosphere.

During the event, Jining City launched cultural holy land experience tours, Chinese classics study tours, canal Weishan Lake leisure tours, Confucian folk ecological tours, and innovatively developed Lunar New Year folk tour routes, including festival folk tours, museum tours, and non-traditional cultural tours.

Heritage exhibition tours, B&B experience tours, historical and cultural district tracking tours, etc.

Targetedly improve the "five major product" systems of New Year travel, New Year gifts, New Year banquets, New Year fun, and New Year blessings.

The New Year's greetings focus on fashionable and novel cultural and creative products and New Year's custom gifts; the New Year's Eve banquet is themed to promote the Confucian Banquet, Fisherman's Banquet, and Water Margin Banquet, and launches a batch of New Year's custom catering products with different price points, different characteristics, and different flavors.

; New Year's Eve entertainment will be expanded to cultural and artistic activities such as calligraphy and painting exhibitions, folk art performances, and intangible cultural heritage performances; New Year's Eve entertainment will focus on developing new business formats such as study, health care, and homestays, and exploring emerging culture and tourism such as museums, science and technology museums, libraries, and art galleries.

Resources; New Year blessings will deeply explore the traditional "blessing culture" and blessing customs, and plan blessing products containing New Year wishes such as "health", "longevity", "peace" and "prosperity".