On the morning of June 23, 2018, in order to attract candidates to apply, the official Weibo account of Shandong University posted a lottery Weibo. As a result, the comment area attracted the official Weibo accounts of Tsinghua University, Peking University, and other universities across the country to compete.

"Advertising", each school "shows off" its own "special advantages": "We have a 5A scenic spot" "Our dormitory has air-conditioning WI-FI" "We have hot pot skewers" In addition, the admissions of each college in the comment area

The interaction was also very exciting. "Shandong University posted a Weibo post" was on the Weibo hot search list, attracting many netizens to watch.

?As of 14:30 on the 28th, the number of comments on this "popular" Weibo has exceeded 62,000, and the number of retweets has exceeded 76,000.

The comment area has become a large-scale recruitment site.

The slogan of Shandong University, which ranks first, is: "We! One campus in three places! There is heating! There is air conditioning! There is a washing machine! There are coffee machines and self-service printers in every building! The Internet speed is extremely fast! The school bus is free! There are mountains and mountains

The lake has the sea! It also has the style of Shandong University Qingdao Campus! It has a swimming pool and a gym! It has all the major dishes! Everyone is welcome to apply for Shandong University!

"? Then, China University of Mining and Technology followed up: "We are located on the thoroughfare of five provinces, on the bank of Yunlong Lake, a 5A-level scenic spot! We also have swans and sika deer, and the campus scenery is excellent. The dormitories are equipped with air conditioning and heating. Free shipping for you in Jiangsu, Zhejiang and Shanghai areas.

It’s worth owning! A century-old university with a flourishing history, I’m waiting for you at the University of Mining and Technology.” Xiamen University is also the main campus environment: “Xiamen University in Shijing, Nanguang’s wife cake, Xiang’an’s Yaofeng, Furong Lake’s Black Swan...

Waiting for you at Xiamen University!” And Yunnan University proudly declares, “We don’t have any air conditioning, fans, or heating! Because we don’t need it! But the 40 acres of rose fields, little squirrels, and peacocks are the reason why it’s worth your time to apply.”

?Chongqing University has captured the hearts of many foodie students with its famous hot pot, skewers and other delicacies: "Come to the big day! Hot pot, fragrant pot and skewers are waiting for you! 4-person room with bed and table, air-conditioning, 24-hour heating

Water and wifi are waiting for you! The library is waiting for you downstairs in the dormitory! Free reading of genuine books is waiting for you! I am waiting for you in the 'Internet celebrity' Chongqing!"

The school’s trump card - "You can choose from all the aircraft and rockets of China Southern Airlines! The dream of flying starts from here. We are eagerly waiting for you who are determined to herd the stars in the sky."? In addition, Shaanxi Normal University

The university’s traditional calligraphy admission notice, Tongji University’s Cherry Blossom Avenue, Huazhong University of Science and Technology’s 35-seat dining hall, Lanzhou University’s 3-51 bowl of beef noodles, Civil Aviation University of China’s independent luxury private helipad, Guangxi University’s garden full of fruits

The unique campus culture of colleges and universities such as the long holidays of Suzhou University and the colorful ethnic festivals of Minzu University of China have aroused the "like" and "call" of many candidates.

?In recent years, in addition to traditional offline seminars, major universities have also begun to focus on new online channels for enrollment promotion.

Moreover, in addition to emphasizing the hardware facilities of campus life such as air conditioning, heating, independent bathrooms, and canteens that candidates are concerned about, colleges and universities also pay more attention to emphasizing their own cultural traditions, subject characteristics, academic atmosphere, etc. to attract candidates.