The reasons why Heytea is so popular are because of its supreme taste, good design, good marketing, and precise target customers.

1. Taste comes first. The main reason why Heytea is popular should be its refreshing and unique taste. Compared with Taiwanese and Hong Kong-style milk tea, Heytea uses oolong tea, jasmine green tea and other tea leaves to retain the tea aroma to the maximum extent; Heytea insists on using 100℃ high temperature

, high-pressure extraction, and each tea bag is only used once, so the tea tastes more mellow and the taste is denser.

2. Design the decoration of Heytea to be simple, fashionable, warm, high-quality and full of vitality.

Heytea's largest store in Guangzhou has three floors, with a total area of ??2,000 square meters.

3. Good marketing Once upon a time, hiring people to queue up put Heytea on the map.

We have no way of finding out whether they hired people to queue up, so we dare not say anything unreasonable.

However, if success means writing a public account and hiring people to queue up, that would be too simple.

4. Target customers are precise. Heytea focuses its target customers on young people. It not only develops tailor-made products in terms of beverage research and development, but the decoration style of the store is also very youthful and energetic, perfectly combining modern elements with Zen elements in tea culture.

Heytea associates its brand value with youthful fashion, which greatly caters to the young target group.

Recommended items for extended information: 1. Zhizhi berry pink color has good looks and is the first choice for ZB photography; the milk cap is delicious and has a strong milk and salt flavor. It is perfect when paired with strawberry-flavored fruit tea!

2. A cup full of red pomelo is the most popular item on Weibo, with a fairy-like appearance!

The taste is amazing, the red pomelo tastes particularly refreshing, and you won’t get tired of it even if you drink too much.