If you encounter price cheating in the process of traveling, you can take the following measures:

1. Negotiate with the parties: If it is a small dispute, you can try to communicate and negotiate with the parties first.

2. Seek the channels of travel complaints: If it is impossible to negotiate with the parties concerned, you can seek the local channels of travel complaints, such as travel associations and consumer associations, to complain to them and seek help.

3. alarm handling: if you encounter serious fraud, such as fraud and forced consumption, you can report to the local public security department and ask the public security organ to intervene in the investigation.

No matter what measures are taken, relevant evidence, such as photos, videos, invoices, contracts, etc., should be kept in time for subsequent complaints and rights protection. In addition, in the process of traveling, we should also be alert and cautious, and try to avoid price cheating and other bad behaviors.