1, familiar with the product.
Familiar with the product, master the relevant details of the product, and avoid the live broadcast rollover.
2. Live broadcast must be interactive.
The core of e-commerce live broadcast is business, which turns the goods of traditional e-commerce into goods between people, so it is necessary to interact with users and be human during the live broadcast.
This is also a live broadcast from Li Jiaqi. He will interact with the audience at any time during the live broadcast. Whether it is a product or other artifact problem, he will reply in time, which will make users feel valued and enhance their trust.
3, good content, the essence of short video e-commerce delivery can not be ignored
Tik Tok has a very high proportion of public domain traffic, and its content is very important. For example, Li Jiaqi, who also sells lipsticks, must constantly try out the colors of lipsticks in Tik Tok, and then explain the advantages of this product, who is suitable for it and how to use it. In Aauto Quicker, people usually say three words, Old Tiers, there are 3000 cars today, so buy them quickly. If you don't buy them, please double-click a small red heart for me.
Second, the points that should be paid attention to in live broadcast: publicity needs to arrange internal and external scenes, and the necessary tools for live broadcast must be prepared in advance and summarized after live broadcast, so that it can be done better every time.
1, indoor and outdoor scene layout publicity
What's the scene? Scenes play a very important role in the atmosphere layout of the live broadcast room and the environmental atmosphere of the scenes inside and outside the live broadcast room. Live outfield, that is, before selling goods live, it is necessary to preheat the live content and promote it through some channels to attract more users to watch;
In the infield, that is, during the live broadcast, all interactive processes are manifested in two aspects, one is the expression of the anchor, and the other is the use of marketing interactive tools on the live broadcast platform, such as praise and reward. Fan messages, etc. These are the ways of communication between the anchor and the fans.
2. Live essential tools
Sharp tools make good work. To make a live broadcast, he must know which tools to use, and at least know the basic tools, and make good use of them, such as lights, brackets, background cloth and other basic things. Ring lights, background cloth, go to Taobao to buy, all kinds.
3. Summary after live broadcast
After each live broadcast, we must sum up the advantages and disadvantages of the live broadcast, so as to make the live broadcast better every time.
Extended data:
The emergence and development of live broadcast with goods
1, initially increased by -20 16, and live broadcast with goods initially increased. Taobao live broadcast was officially launched.
2. Rapid growth of fine segmentation-2017-2018. All links in the industrial chain, such as live broadcast platform, MCN company and anchor, grew rapidly and began to develop into fine operation.
3. Breakthrough-Since 20 19, the industry has entered an outbreak period in an all-round way. 2019 was called "the first year of e-commerce live broadcast", and Tencent WeChat, Xiaohongshu and Pinduoduo started live broadcast with goods in succession.