Sommelier, whose international name is sommelier, seems to be a simple term, but it represents a complicated responsibility and significance. A qualified sommelier should not only have professional wine knowledge and practical skills, but also know how to mix wine, appreciate wine, have a deep foundation of wine tasting, purchase wine and manage wine cellars. Not only that, sommeliers also need to have basic aesthetic accomplishment, sensitive fashion perception and noble taste, in order to have a good appreciation of beauty and truly understand wine.
drinking wine is an art of life, which fascinates all wine lovers. To this end, a large number of wine practitioners have been derived. As disseminators of wine culture, they have brought wine closer to the lives and work of mass consumers! Driven by such a group of wine practitioners, the wine industry has also developed rapidly in the new century. Although wine culture has been widely spread, not all wine practitioners can fully and professionally master wine knowledge and understand the connotation of wine culture. Because every link of wine from vineyard to brewing workshop, from planting and brewing to cellar management, from designing wine list to wine sales is very complicated and strict, and is influenced by many factors. Therefore, many practitioners only have the skills and knowledge they should have in their personal fields, and other links are only rare. However, there is a unique group of people who need to master the skills from grape cultivation to brewing, from wine cellar storage to wine sales, including elegant taste, good aesthetic cultivation, keen fashion perception and extraordinary taste. They are sommeliers.
The wine culture conveyed to customers by sommeliers is to make customers feel the profoundness of wine culture from the bottom of their hearts while enjoying their dining experience. Such as: professional sober-up performance, bringing customers a perfect experience of spirit and senses; Master the best serving temperature of wine, so that guests can taste the most perfect taste of wine; The right dishes with the right wine make the customer's dining experience more wonderful; By observing the gender, age, clothing taste and mood of the guests, coupled with humorous language expressions, it is very important to recommend a wine that is most suitable for their situation, which will not only improve the high service quality, but also greatly improve the customer satisfaction and return rate; Including the perfect answer to any questions raised by customers: whether it is the flavor, variety characteristics, vintage or the customs of the producing area, it is a professional quality that a qualified sommelier must have. Therefore, it is not an easy task to train a qualified sommelier. It takes at least four to five years for him to grow up. Even in wine tasting, he needs to go through many examinations before he can face customers until he is certified. Therefore, in many high-end restaurants in international metropolises, sommeliers are scarce talents with high salaries.
In European and American catering circles, whether a sommelier is equipped can be regarded as one of the indicators to measure the value of a restaurant. Even in a gourmet country with a high density of top restaurants like France, only high-end restaurants have such professionals as sommeliers. For restaurant guests, if the chef is the person who creates the taste, the sommelier is the person who weaves the imagination with the deep dialogue between the language of wine and the taste of food; For a restaurant, the sommelier is the person who manages the wine storage treasure, and only he knows the value of this treasure best. Therefore, in European and American countries, the standard of sommeliers is often a symbol of the quality of catering; The number of sommeliers in a restaurant also marks the level of the restaurant.
The sommelier industry has developed for hundreds of years abroad, but it is still a little-known profession in China. With the rapid pace of internationalization in China, high-end hotels and restaurants are constantly emerging, and sommeliers have become a scarce talent resource in China. Therefore, sommeliers will be the golden profession in the future society in the next decade, not only because of their knowledge, skills and personal qualities, but also because they are the best interpreters of wine culture and indispensable "soul figures" in the wine industry.
In recent years, the wine market in China has become extremely hot, and a large number of foreign brands have entered the China market. With the holding of international events such as Beijing Olympic Games, Shanghai World Expo, Hangzhou G2 and the upcoming Beijing Winter Olympics, China's market has become the mainstream international communication platform in the world, and the corresponding service quality of catering industry and hotel industry will also be greatly improved. Faced with a variety of diversified international tourism business people, sommeliers, the heavyweights representing high-end services in the catering industry and hotel industry, have also begun to become sought-after professionals in the market. More and more people realize that in order to develop better, we must train our own sommeliers.
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