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How to write the live delivery script?
What is the standard single product script model in the live broadcast room?

1. Single script

The single product script should be written in the form of a table, so that we can clearly reflect the selling points and benefits on the table, so that we will not have doubts about the live broadcast process, and there will be no ambiguity about the product. Brand introduction, emphasizing points of interest, guiding points of transformation, and precautions of anchor should all be reflected in the live script.

What is the standard full scene script model of the live broadcast room?

2. The whole script

The whole script of live broadcast is to write the whole content script of live broadcast. The most important thing in the process of live broadcast is to arrange the content of the whole live broadcast, focusing on the compilation of logic and gameplay, as well as the control of live broadcast logic. Live broadcast with goods usually lasts 4 to 6 hours. You can't interrupt during the live broadcast.

1. sort out the live broadcast process

It is taboo to do live broadcast, that is, consider the content and activities of live broadcast before the broadcast, especially some shops directly throw their activities to the anchor.

In addition, if the anchor does not preview the live content and products of the day in advance, then the live broadcast will eventually present continuous play and chat.

2. Manage anchor speeches

With the script, it is very convenient to guide the anchor's actions in minutes, so that the anchor can clearly know what to do and what not to do at a certain time. In addition, the anchor can convey more content.

It's convenient to summarize the complicated quotation.

The summary meeting is an important work that every anchor has to face after broadcasting, and this work requires backstage managers to constantly summarize the data, which involves the cooperation of the team. Therefore, the live broadcast must have an anchor and operation. If the anchor doesn't broadcast, the operation can slip away.

abstract

Whether it is a live broadcast script or a live broadcast script, it is necessary to establish and build every e-commerce live broadcast room. Merchants completed their own live content planning by establishing their own script model. If you still want to know about Tik Tok, you can visit Zhihu and Baidu Post Bar. You can also directly search Baidu. You can also go to 28 new immigrant communities in Chinese mainland to find relevant knowledge. You can also price my v.s33 _ 28tui.