Bai Xianglin originally started from Shenyang, and the boss's sister is a little rich woman in the real estate industry in Hong Kong. Then, with the support of her sister, she set up such a small shop. Unexpectedly, business is getting better and better. Therefore, many relatives and friends at that time had been fighting. At the most exaggerated time, there was a long queue at the door at 5 or 6 o'clock. That business was booming, and it was precisely because of the booming business that many loopholes in detail management appeared, including the formulas of many products in the early stage. So there are many so-called similar stores on the market, which are actually some original people. For example, shop business is not good, such as friends breaking up, coming out to teach technology to make money, and even coming out to buy shares in shops.

However, most of these stores can't last long, either because of improper location, poor academic ability, and deteriorating products, or because of lack of management, or. . . In short, there is very little left. In fact, there is nothing wrong with the product itself. If we are more persistent, more insightful, more thinking and improvement, more cost management awareness and so on. . . Maybe there are more stores that can do this!

Then let's look at the details of these stores in 8 18:

, shopping mall opening planning

A. When starting a business for the first time, those who have never done business should be very cautious. Either they can have enough funds to support them, or they are smart and hardworking, or they have many years of experience in West Point Military Academy. Otherwise, please don't easily enter this industry. If you have any of the above items, please see the next step. You must have the conditions to obtain a health permit and business license or enter a specific market to be sheltered by it:)

B. budget:

Small shop (it is recommended to learn from the good things in the market), technical training fee1-20,000 yuan, equipment purchase fee (minimum configuration for normal store opening, including economical bar code scale) 1.5-20,000 yuan, opening decoration1-20,000 yuan, and employee contribution1.5,000 yuan. 20㎡), the rent of popular lots can be doubled or even higher, and secondary factors such as utilities are considered by themselves.

Big stores (if you have extra money and no place to spend it, it is recommended to use someone else's brand. Brand usage fee is as low as10-200,000 and as high as several million. Even so, others may not let you use it. The more popular brands are nothing more than Bai Xianglin, Furuilin and Meixianglin, but the brand effect is not obvious, because their brands are too messy and there are too many miscellaneous brands in the market. . . ) Needless to say, the equipment purchase cost (two sets of equipment, plus automation equipment and high-grade bar code scale) is 9000-65438+ 10,000 yuan, the opening and decoration cost is 5000-200,000 yuan or even higher, and the staff expenses are 1600- 1800 yuan/person. The rent is calculated according to the location you choose, and the better location in Beishangguang is not less than 20%. 40㎡), the same as above, the rent of popular lots is bound to double or even be higher, and secondary factors such as utilities should be considered by themselves.

C, live in harmony with people, it is difficult to be independent in the early stage of opening a store to do business. One is weak. Besides, when encountering setbacks, many people can encourage, help and cooperate with each other. Small shops especially recommend family members or relatives and friends to do it together to reduce labor costs. The big store suggests that the well-funded one step in place, it is best to have one or two right-hand men directly involved in management!

, site selection

Small shops suggest giving priority to vegetable markets with more residential areas, places near the entrances and exits of large supermarkets with large crowds, and then places such as school gates and small commercial streets (second-tier cities suggest choosing big commercial streets, pedestrian streets or downtown areas, etc.). ) We must avoid going to places with large floating population or low consumption desire, such as railway stations, bus stations and Muxiyuan clothing wholesale market, and we must avoid going to places where some high-end shopping malls are unpopular.

Big stores suggest giving priority to large commercial streets, pedestrian streets, subway entrances, large supermarket entrances and exits, and behind bus stops with more signs.

Say a few more words: nowadays, the frontispiece of big cities basically needs a transfer fee, depending on your ability and vision. Many people in good frontispiece can take over from others through relationships, or you have good skills and get them directly from the landlord!

At the front, the width is not less than 2.5m, the depth is not less than 5m, the area of small shops is not less than 30m2 (distribution mode is not less than 15m2, which will be discussed later), and the area of large shops is not less than 50m2.

, procurement

Purchase list: